Benjamin Mayo has noticed something new going on with Apple’s website:
Apple appears to be rolling out a wide-reaching branding change about how it refers to its Mac portable lineup. Up until recently, Apple officially referred to the MacBook Air and MacBook Pro as “Mac notebooks” or just “notebooks,” leaning on the relatively outdated industry terminology of notebook computers.
But now, everything user-facing appears to be slowly converting to using a
“laptop” nomenclature. Updates to the Apple Online Store product pages, articles in the Apple Support knowledge base, and even the Mac operating system is beginning to reflect this branding update.
At the risk of sounding old and cranky, I always liked “notebook.”