xrProOS →

Joe Rossignol at MacRumors:

Just a few weeks ahead of WWDC, it appears that Apple continues to secretly apply for trademarks related to its rumored AR/VR headset.

Delaware-based shell company “Deep Dive LLC” submitted a trademark application for “xrProOS” stylized in Apple’s SF Pro font on May 18 in Argentina, Turkey, and the Philippines, according to online records. The same company applied for an “xrOS” trademark in SF Pro in New Zealand earlier this month, and it is very likely that Apple is behind both filings as the company moves early to protect its headset-related intellectual property.

As my buddy Zach said in the Relay FM Discord, this has big five blades energy. Also… just look at the URL for this blog post. Woof.

I’m really hoping this is a defensive trademark.