Ah Yes, Branding →

Tom Warren, reporting on the news that Microsoft rebranding “Bing Chat” to bring it more in line with the company’s other AI-powered products, which wear the far superior “Copilot” name:

“Bing Chat and Bing Chat Enterprise will now simply become Copilot,” explains Colette Stallbaumer, general manager of Microsoft 365. The official name change comes just a couple of months after Microsoft picked Copilot as its branding for its chatbot inside Windows 11. At the time it wasn’t clear that the Bing Chat branding would fully disappear, but it is today.

This makes a lot of sense to me. But then Microsoft had to go Microsoft it up:

Microsoft is now pitching Copilot as the free version of its AI chatbot, with Copilot for Microsoft 365 (which used to be Microsoft 365 Copilot) as the paid option. The free version of Copilot will still be accessible in Bing and Windows, but it will also have its own dedicated domain over at copilot.microsoft.com — much like ChatGPT.

Business users will sign into Microsoft Copilot with an Entra ID, while consumers will need a Microsoft Account to access the free Copilot service. Microsoft Copilot is currently officially supported only in Microsoft Edge or Chrome, and on Windows or macOS.