Some sad Apple Retail news broke this afternoon. Here’s Joe Rossignol:
“After many years of serving customers at our stores in the Bay Area, we plan to close our store at Infinite Loop,” an Apple spokesperson said, in a statement shared with MacRumors. “All of our valued team members will have the opportunity to continue their roles with Apple. We look forward to welcoming our customers at our nearby Apple Park Visitor Center and other locations, on Apple.com, and the Apple Store app.”
For years, this location was known as “The Company Store,” and was a place for employees and users alike to pick up merchandise with Apple’s branding on it. I visited the store way back in 2007 when I was training to be a Mac Genius, and it was something special. Since its reopening in 2015, it’s been a fairly typical Apple Store, with the addition of some t-shirts and the lack of a Genius Bar.
In both of its incarnations, the Infinite Loop location was a neat place to visit, but was very clearly just the first floor of a very busy office building, complete with a shortage of parking. For the picky enthusiast, the Apple Park Visitor Center has been a much better place to visit since it first opened in the fall of 2017.