The Reason for Apple Retail →

Michael Steeber:

Without Apple Retail, I’m not convinced Apple Vision Pro could work. Don’t get me wrong: the device could physically exist, but it would have no product story, no voice. It couldn’t capture the hearts and minds of the public. Think about it: people understood portable music players before the iPod, cell phones and touchscreens before the iPhone, iOS devices before the iPad, and watches before the Apple Watch. How many people do you know that own VR headsets?