Apple Style Guide: March 2024 →

Hot off the presses, a new PDF from Apple, complete with this silliness:

Apple Vision Pro: Always use the full name. In general references, don’t use the with Apple Vision Pro. It’s OK to use another article or a possessive adjective: Adjust the fit of your Apple Vision Pro.

You put on and take off Apple Vision Pro. When you have it on, you’re wearing it.

And this:

Don’t refer to Apple Vision Pro as a headset. In most cases, use the product name; in
content where the name is repeated frequently, you can use device.