WWDC24: Tim Cook, on AI and Apple’s Values →

Leading into WWDC, I shared some concerns I had when it came to thinking about how Apple would integrate AI into its products.

Tim Cook has spoken to Josh Tyrangiel at The Washington Post about how the company went into this endeavor. Here’s Cook:

We went into this saying, “These are our values, and we can’t veer from them.” And we took the time and the depth of thinking to come out with a product that we’re proud of. We knew that we had to do things outside of the device because of the size of the language models that we’re working with, so we needed to have a level of invention on the cloud. And fortunately, we were able to build it upon things that we had, like Apple silicon.

When asked about his confidence that Apple Intelligence will avoid hallucinations, he said:

It’s not 100 percent. But I think we have done everything that we know to do, including thinking very deeply about the readiness of the technology in the areas that we’re using it in. So I am confident it will be very high quality. But I’d say in all honesty that’s short of 100 percent. I would never claim that it’s 100 percent.

Apple didn’t talk about this in the keynote, even when showing off Siri’s integration with OpenAI’s ChatGPT. However, it seems that the user interface will include text alerting people to the fact that AI results may not always be accurate:

OpenAI Warning

image via Adam Wright