Engadget has posted their new rules about crazy product names:
1. Product and company names that are regular English words shall be treated like proper English nouns, complete with proper capitalization. Example: DROID becomes Droid and nook becomes Nook.
2. Product and company names that are not regular English words shall be capitalized first as proper nouns, and then as the company treats them. Example: RAZR stays RAZR, but chumby would become Chumby.
3. Intercapped product and company names should generally be treated as the company treats them, unless it’s egregious and / or looks weird. Example: iPhone stays iPhone, BlackBerry stays BlackBerry and TiVo stays TiVo, but ASUSTeK becomes Asustek. This rule is subject to many exceptions based on usage and history, and also functions as the “this is stupid” loophole.
4. Acronyms should obviously be in all-caps.
Going forward, ForkBombr will respect these rules as well.