Barnes and Noble on their e-book reader, the nook*:
As we head into December, we wanted to give an update on nook, the eBook reader that continues to be the fastest-selling product at Barnes & Noble.
We are beginning to ship this week, and are committed to doing everything we can to ensure that everyone who ordered a nook before Nov. 20 will receive it by Dec. 25. As units ship, customers will receive e-mails indicating the estimated arrival date.
As we have said previously, nook orders are being fulfilled on a first-come, first-served basis. Orders placed beginning today are expected to ship on or about Jan. 11.
Because we are prioritizing pre-orders, we will have demo units available only in our highest-volume stores on Dec. 7, and we expect to have a very limited quantity available for sale in those stores at a date to be determined.
Missing Black Friday — not even having a demo out for Black Friday — is a huge failure on their part, especially since the Kindle is doing so well. This isn’t a great start to what probably won’t be a great product.
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*yes, nook is all lowercase.