Tim Cook, on the iPad

Speaking of this year’s iPads, Dan Frommer has rounded up Tim Cook’s comments on the iPad from today’s quarterly results call. This jumped out at me:

What you do see is that people hold onto their iPads longer than they do a phone. And because we’ve only been in this business four years, we don’t really know what the upgrade cycle will be for people. So that’s a difficult thing to call.

I think Apple’s thinking out loud with this year’s iPad lineup; I bet 2015’s doesn’t look like this one does.