BBC celebrates 10 years of podcasting →

The BBC:

In total, there have been more than 1.1 billion UK downloads of BBC podcasts since 2004.

Helen Boaden, Director of BBC Radio, said: “I am delighted to see that, 10 years after the BBC began offering podcasts, our programmes are being downloaded in record numbers. These figures show audiences’ enduring appetite for a wide range of distinctive content and how digital media can bring brilliant programmes to an even wider audience. I hope podcast technologies continue to provide a boost to the whole radio industry.”

Mark Friend, Controller of Radio & Music Multiplatform, said: “These figures suggest that podcasting has been embraced by the smartphone generation and, 10 years on, is in rude health. The range of programmes in the top 30 shows the breadth of podcasting’s appeal and the popularity of a technology some thought would be losing relevance.”