I grew up in a PC household, and didn’t use a Mac with any regularity until my sophomore year of high school.
The first computer I ever used was my dad’s NEC laptop, running Windows 3.1. A few years later, my parents bought a Gateway PC running Windows 95, which blew my mind as a 9 year old kid.
What I remember most is being impressed was the user interface. It was much easier to use than Window 3.1, with the Start menu leading the way to a new, more organized world.
I wasn’t aware of the massive marketing push behind the OS, obviously. While I’ve read some about it in the years since, this article really is wild.