Why do we love the DeLorean? →

Tamara Warren:

“If it wasn’t for Back to the Future, would we recognize the DeLorean DMC-12? In the first film, the DeLorean’s acceleration to the magic speed of 88 miles per hour marks the moment when everything changes: Marty McFly and Doc Brown leave 1985 and land in October 21st, 2015 for the sequel’s opening scenes in the future, where we find ourselves today.

In its time, the DeLorean Motor Company was an epic failure, but its sole enduring product has earned more pop cultural cachet than any other vehicular flop of the 20th century. Out-of-business automakers Packard, Tucker, and Studebaker have nothing on the DeLorean brand power. History is made from these instances of perfect timing — and perhaps the DeLorean’s offbeat resonance had something to do with a car stumbling upon its time.”

Happy Back to the Future Day!