This month on MacStories, I wrote about the original Apple TV:
By this point, iTunes housed (and sold) music, TV shows and movies. Users could enjoy this content on Macs, PC and iPods, but not their televisions.
This product — dubbed the iTV at this point — was designed for “completing the package” of Apple’s digital content business. In Jobs’ words, it was a box for getting iTunes content to a flat-screen TV. Pretty simple.