The New York Times is Pulling out of Apple News »

Kellen Browning and Jack Nicas:

The Times is one of the first media organizations to pull out of Apple News. The Times, which has made adding new subscribers a key business goal, said that Apple had given it little in the way of direct relationships with readers and little control over the business. It said it hoped to instead drive readers directly to its own website and mobile app so that it could “fund quality journalism.”

“Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers, and the nature of our business rules,” Meredith Kopit Levien, chief operating officer, wrote in a memo to employees. “Our relationship with Apple News does not fit within these parameters.”

The NYT never took part in Apple News+, but even that seems to have resulted in disappointing revenue for publishers. I know some in the Apple world would prefer the company to be between them and publishers to obscure their personal information, but clearly that doesn’t work with existing business models. I don’t blame the NYT for making this call.