Matthew Bischoff has written something that really encapsulates what I loved about my time in Apple Retail. They worked in Retail a few years after my stint from 2006-2008 was over, but this really grabbed me:
My training for the job involved being clapped at a lot while donning the signature blue T-shirt in a room full of folks learning how to sell iPhones and iPads and create Apple “customers for life”. Our teacher was a blond-haired, blue-eyed surfer-turned-computer salesman named JB who wore white earbuds as a necklace. As he taught from the printed material and screened Apple videos for the class, he kept harping on one point that’s stuck with me in the decades since.
I don’t know, let’s find out
JB taught us that there was no way we could know everything there is to know about every Apple product, let alone every app that runs on them, and every way they can fail. He taught us that rather than making up an answer, guessing, or shrugging our shoulders, we should instead say, “I don’t know, let’s find out”. Admitting that we didn’t know was the first step. Then, we were to find out together with the customer by walking over to a Mac and looking up the answer or pulling in another employee who might know the answer.
The lessons in Matthew’s post go way beyond selling devices at an Apple Store. We should all be more willing to learn together.