Start Monday off right: with some beige upgrades.
Category: Apple History
To know where we are going, we have to know where we’ve been.
The Mac Classic II Shouldn’t Have Worked ⇢
This blog post by Doug Brown blew my mind a little:
This is the story of how Apple made a mistake in the ROM of the Macintosh Classic II that probably should have prevented it from booting, but instead, miraculously, its Motorola MC68030 CPU accidentally prevented a crash and saved the day by executing an undefined instruction.
Karl Lagerfeld’s Collection of Wild iPods is for Sale ⇢
John Voorhees, writing at MacStories:
Sotheby’s is auctioning the estate of renowned designer Karl Lagerfeld. The auction house, which is auctioning the estate’s assets in multiple lots includes several collections of classic iPods and custom iPods…
Just look at some of these things:
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Sotheby’s posted this video to Instagram, highlighting the collection:
Oral History of Bertrand Serlet ⇢
I haven’t gotten very far into this interview yet, but Serlet’s history and career should be more widely known than it is.
The Story Behind the Initial Iteration of the Mac OS X Dock
On January 5, 2000, Steve Jobs unveiled the Aqua user interface for the very first time. Stylistically, it was a bold departure from what had come before, and was no doubt created with the iMac G3 in mind.
The changes were more than skin deep, and no where was the influence of NeXT’s software more evident than the Dock, a place for users to stash documents, an easy way to launch applications, and generally anchor the user interface to the bottom or side of the screen.
Here’s how Steve Jobs described the Dock when it was introduced back in 1988:
The dock — It turns out that, when you’re running applications, things can get lost. These icons can get hidden and you might want to read your mail at a moment’s notice. So we allow you to take any icon and take it over to any one of these dock positions and it’ll snap in and dock. And the minute it docks, nothing can go in front of it. And so it’s a place to always have the applications that you use handy. You can customize it any way you want to, and nothing will ever keep these things from being a glance away. That’s what the dock’s all about. And if you decide that you need to use that right part of the screen for an awfully big window, and you don’t want to undock things, you can just slide it down and everything, but the little logo will go off the screen.
If that sounds familiar, it should, but the Dock in Mac OS X didn’t come straight over from what was then known as OPENSTEP. Instead, a friend of mine at Apple was hired to write it. Here’s James Thomson, writing about that 2000 event:
Towards the end of the presentation, [Steve] showed off the Dock. You all know the Dock, it’s been at the bottom of your Mac screen for what feels like forever (if you keep it in the correct location, anyway).
The version he showed was quite different to what actually ended up shipping, with square boxes around the icons, and an actual “Dock” folder in your user’s home folder that contained aliases to the items stored.
I should know – I had spent the previous 18 months or so as the main engineer working away on it. At that very moment, I was watching from a cubicle in Apple Cork, in Ireland. For the second time in my short Apple career, I said a quiet prayer to the gods of demos, hoping that things didn’t break. For context, I was in my twenties at this point and scared witless.
The rest of the story is priceless.
2005: The End of the Mac’s PowerPC Era
In January 2006, the first Intel Macs were announced. We’ll deal more with that anniversary in a year, but for now, it’s worth walking through the final full year of PowerPC Macs.
Transitions happen for a reason, and exploring those reasons can tell us a lot about the priorities of the parties involved.
When the Mac moved from x86 to Apple silicon a few years ago, it was partially because Intel wasn’t delivering what Apple needed and partially because Apple was in a place with its own chips that the Mac would be radically better after the transition.
2005 wasn’t all that different from 2019. What had started as an exciting alliance between Apple, IBM, and Motorola to push back against Wintel’s dominance had broken down, with the PowerPC platform hitting a wall when it came to performance and energy consumption.
The clearest example of the problem was the PowerBook, which was never graced with a PowerPC G5 chip, as the thing just ran too hot for a notebook. There’s a reason this Photoshopped image made the rounds of Mac forums for so long:
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With all of this said, it would be easy to consider the Mac in 2005 as a lame duck, just biding its time until the first Intel machines came along, but I think that’s selling these machines a bit short.
So, with all that set, let’s look back twenty years and see what Apple was up to in 2005.
January 2005
Updated Xserve
Apple started the year off with an update to the Xserve. The now-defunct server line had been upgraded to the G5 in 2004, but this update brought faster processors, more storage, and updated optical drives.
The updated Xserve retained the huge air intakes on the front required for the G5s to breathe. Just check out the differences between the G4 and G5 models:
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The Mac mini
At Macworld 2005, Apple introduced an all-new Mac:
Apple today introduced Mac mini, the most affordable and compact Mac ever. Starting at just $499, Mac mini is the ideal desktop computer for anyone looking to get started with Mac OS X and features iLife ’05, the latest version of Apple’s innovative suite of software for managing digital photo and music collections, editing movies and creating music. Just two-inches tall and weighing only 2.9 pounds, Mac mini redefines design for the sub-$1,000 desktop.
“Starting at just $499, Mac mini is the most affordable way to enjoy Mac OS X and iLife,” said Steve Jobs, Apple’s CEO. “Just plug in your display, keyboard and mouse and you’ve got an incredibly compact Mac for a price that almost anyone can afford.”
Twenty years later, I still love the look of the original Mac mini:
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I remember this keynote well. Several of us were working on a redesign at our college newspaper before the semester started, and we spent most of the afternoon trying to refresh Apple’s site, which was struggling with everyone looking at this new Mac and the iPod shuffle introduced the same day.
At the time, I wasn’t surprised that the Mac mini shipped with a G4 inside. The Mac mini’s biggest feature was its small price, and a G5 would have increased the cost. Even though a G5 powered the iMac and Power Mac, most folks don’t mind having a G4 in Apple’s entry-level desktop aimed at switchers.
Updated PowerBooks
At the end of the month, Apple announced what would be the penultimate update to the PowerBook:
Apple today unveiled the fastest, most affordable PowerBook line ever, featuring PowerPC G4 processors running up to 1.67 GHz, faster hard drives and a faster 8X SuperDrive — all housed in the PowerBook’s signature aluminum enclosure. All new PowerBooks come standard with 512MB memory, faster graphics, integrated AirPort 802.11g, Bluetooth 2.0 wireless networking and two new Apple patent-pending technologies — the scrolling TrackPad and the Sudden Motion Sensor.
The TrackPad update enabled two-finger scrolling, as described on the product page:
Scrolling through web pages or large documents on a trackpad can challenge even the most nimble fingers. That’s why every PowerBook G4 features a new trackpad with scrolling capability. Just drag two fingers over the trackpad to scroll vertically and horizontally or pan around any active window. Change this feature to suit your needs: Customize your trackpad settings or turn off scrolling completely via System Preferences.
(Don’t miss the GIF on that page.)
This feature sounds super basic now, but it was a huge improvement at the time. So much so, that many users ran third-party software that enabled it on older machines.
To add scrolling, the trackpads in these machines used USB internally, as opposed to the older ADB standard, which first appeared in 1986.
If the scrolling trackpad was a feature users would notice every single day, the Sudden Motion Sensor was one that folks hoped never to have to experience:
Now every PowerBook G4 is equipped with Apple’s Sudden Motion Sensor to help protect your most valuable asset: your data. The Sudden Motion Sensor senses change in axis position and accelerated movement. In the event of a drop or fall, the Sudden Motion Sensor instantly parks the hard drive heads so they won’t scratch the disks on impact, lessening the risk of damage and improving your chances of retrieving valuable data. When the Sudden Motion Sensor senses your PowerBook is once again level, it unlocks the hard drive heads automatically.
This update also brought some other goodies:
The new PowerBooks deliver increased performance with both the 15- and 17-inch PowerBook models offering up to 1.67 GHz PowerPC G4 processors and industry-leading ATI Mobility Radeon 9700 graphics processors with 64MB or 128MB of graphics memory. All models now include 512MB of 333 MHz DDR SDRAM and faster 5400 rpm hard drives for demanding professional applications. The 17-inch PowerBook now features Dual Link support to drive Apple’s breakthrough 30-inch Cinema HD Display as an external monitor, and this feature is also available as a build-to-order option on the 1.67 GHz model of the 15-inch PowerBook.
Apple continues to lead the industry in integrated wireless communications, and every PowerBook now includes built-in AirPort Extreme 54 Mbps 802.11g WiFi wireless networking. Apple is the first notebook maker to include integrated Bluetooth 2.0 (Enhanced Data Rate) for up to three times greater data rates, up to 3 Mbps, for faster wireless connectivity to a range of peripherals including cell phones, PDAs, printers and headsets. Bluetooth 2.0 is also compatible with Bluetooth 1.2 devices such as the Apple Wireless Keyboard and Mouse.
April 2005
Power Mac G5 Update
The Early 2005 Power Mac G5 was a speed bump over the June 2004 models. The high-end model moved from 2.5 GHz to 2.7 GHz, but kept the most notorious feature of the previous model:
The Power Mac G5 offers 2.0GHz, 2.3GHz and 2.7GHz dual-processor models with a speed boost at the top of the line. The dual 2.7GHz model packs so much power into tight quarters that Apple designed a liquid cooling system for it, resulting in a cool tower that runs Photoshop nearly two times faster than a Pentium 4-based system. In fact, for most creative endeavors, the Power Mac G5 simply has no competition in its class.
Just look at this thing:
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Here’s more on that liquid cooling system:
Take it up a notch without losing your cool. The top-of-the-line Power Mac G5 with dual 2.7GHz processors squeezes outrageous performance into tight quarters. To cool down those steaming circuits, Apple designed a sophisticated liquid cooling system that takes off the heat without bumping up the noise. Mac OS X dynamically adjusts the flow of the fluid and the speed of the fans based on temperature and power consumption.
The dual 2.7GHz Power Mac G5 features an innovative liquid cooling system that’s more efficient than a traditional heat sink. This system provides a continuous flow of thermally conductive fluid that transfers heat from the processors as they work. The heated fluid then flows through a radiant grille, where air passing over cooling fins returns the fluid to its original temperature.
I have a lot of bad memories of these things showing up to my Genius Bar with leaks.
This liquid-cooled, dual-processor 2.7 GHz system is the most striking example of what was going wrong with the PowerPC line. At the Power Mac G5’s launch in 2003, Steve Jobs promised that 3 GHz models were coming, but by the time WWDC 2004 rolled around, it was clear that his promise was going to be broken.
Apple never shipped a Power Mac G5 clocked at 3 GHz.
Mac OS X Tiger
April 2005 also marked the release of OS X Tiger, which introduced features like Spotlight, Dashboard, and expanded 64-bit support.
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(See many, many more screenshots of Tiger over here, and you can snag its default wallpaper here.)
Tiger was the first version of Mac OS X to support Intel machines and would end up being the longest-running version, being on sale for two and a half years.
May 2005
“Ambient Light Sensor” iMac G5s Released
In May of 2005, the iMac G5 got a revision:
Apple today unveiled a new iMac G5 line with faster 2.0 GHz PowerPC G5 processors, built-in AirPort Extreme and Bluetooth wireless connectivity and Mac OS X version 10.4 “Tiger,” the latest version of the world’s most advanced operating system. The new iMac G5s also include faster graphics, a new 8X SuperDrive with double-layer support, built-in Gigabit Ethernet for faster networking, and 512MB of memory across the line. Every new iMac G5 comes with iLife ’05, Apple’s award-winning suite of digital lifestyle applications, making it the ultimate consumer desktop for today’s digital lifestyle.
These systems were the first iMacs to ship with ambient light sensors, allowing the machine to adjust the screen brightness automatically based on room conditions.
June 2005: Switch Announced
WWDC 2005 brought monumental news: the Mac was switching to Intel.
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Here’s a bit from the press release:
At its Worldwide Developer Conference today, Apple announced plans to deliver models of its Macintosh computers using Intel microprocessors by this time next year, and to transition all of its Macs to using Intel microprocessors by the end of 2007. Apple previewed a version of its critically acclaimed operating system, Mac OS X Tiger, running on an Intel-based Mac to the over 3,800 developers attending CEO Steve Jobs’ keynote address. Apple also announced the availability of a Developer Transition Kit, consisting of an Intel-based Mac development system along with preview versions of Apple’s software, which will allow developers to prepare versions of their applications which will run on both PowerPC and Intel-based Macs.
“Our goal is to provide our customers with the best personal computers in the world, and looking ahead Intel has the strongest processor roadmap by far,” said Steve Jobs, Apple’s CEO. “It’s been ten years since our transition to the PowerPC, and we think Intel’s technology will help us create the best personal computers for the next ten years.”
“We are thrilled to have the world’s most innovative personal computer company as a customer,” said Paul Otellini, president and CEO of Intel. “Apple helped found the PC industry and throughout the years has been known for fresh ideas and new approaches. We look forward to providing advanced chip technologies, and to collaborating on new initiatives, to help Apple continue to deliver innovative products for years to come.”
I wrote about this back in 2018 for iMore1:
In his keynote address, Jobs addressed the challenges in front of Apple working with the PowerPC roadmap. Apple hadn’t been able to deliver the 3.0 GHz Power Mac G5 the company had promised:
“We can envision some great products we want to build for you, but we don’t know how to build them with the future PowerPC roadmap.”
(That’s a pretty sick Steve Jobs burn.)
According to Jobs, this all came down to a metric he called “Performance Per Watt.” In short, only Intel could give Apple the power they wanted in an efficient package. PPC was just too hot and too power-hungry for Apple to stay the course.
Despite the CPU change being announced in June, the first Intel Macs were promised for the next year, opening the door to a potential Osborne effect moment for the Mac. Jobs headed this off by promising that “some great” PowerPC Macs were still in the pipeline.
By my count, there was only one great PowerPC Mac left to come, but we’ll get to that shortly.
July 2005
Updated iBook G4
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A month after the switch to Intel was announced, Apple revised its iBook G4 line, borrowing some of the features introduced earlier in the year in the PowerBook family:
Apple today enhanced its affordable iBook G4 line for consumers and education customers with faster Power PC G4 processors running up to 1.42 GHz, 512MB memory across the line, higher performance graphics and built-in AirPort Extreme and Bluetooth wireless connectivity. The new iBooks feature two patent-pending Apple technologies made popular in the PowerBook G4 line, the scrolling TrackPad and the Sudden Motion Sensor, with prices starting at an affordable $999.
I find it a little funny that Apple’s press release didn’t include comments from Steve Jobs or Phil Schiller:
“The new iBook is the perfect portable for the go anywhere, do anything digital lifestyle of consumers and students,” said David Moody, Apple’s vice president of Worldwide Mac Product Marketing. “With improved performance, double the memory, and new mobility features like the scrolling TrackPad, Sudden Motion Sensor and Bluetooth, the new iBooks are an amazing value.”
This would be the last update to the iBook; it was replaced by the MacBook in 2006.
Revised Mac mini
The same day, Apple “enhanced” the Mac mini by doubling the default memory to 512 MB, building in AirPort Extreme and Bluetooth, and offering an optional SuperDrive:
The Mac mini lineup includes three models: 1.25 GHz Mac mini, 1.42 GHz Mac mini and the new 1.42 GHz Mac mini with SuperDrive for burning DVDs and CDs. The Mac mini with SuperDrive is the most affordable Mac for quickly and easily creating your own professional quality DVDs using iLife ’05, Apple’s award-winning suite of digital lifestyle applications. The top two models of the Mac mini now include built-in AirPort Extreme for 54 Mbps 802.11g fast wireless networking along with an internal Bluetooth module. With wireless networking, customers can place Mac mini almost anywhere and still have fast, convenient access to the Internet. Built-in Bluetooth enables cable-free communication with Bluetooth-equipped mobile phones and PDAs as well as popular peripherals such as the Apple Wireless Keyboard and Apple Wireless Mouse.
September 2005
A Silent Mac mini Revision
In September 2005, Apple silently revised the Mac mini to use 1.33 and 1.5 GHz G4s. This revision also doubled the VRAM to 64 MB, and updated the pitiful 4200 RPM drives to faster-but-still-slow 5400 RPM units.
Weirdly, Apple did not update the Mac mini’s packaging or its website to reflect this change. The whole thing was weird.
After initial reports of the update surfaced, Apple did confirm the revision, issuing a statement to Jim Dalrymple:2
Some Mac mini systems may contain components that slightly exceed the published specifications. There are no changes to the published specifications or part numbers.
I think this is the weirdest product update in Apple’s modern history.
October 2005
The iMac with iSight
At an event at San Jose’s California Theatre in October, Apple announced a major revision to the iMac G5:
Apple today unveiled the new iMac G5 which features a built-in iSight video camera for out-of-the-box video conferencing and the debut of Apple’s breakthrough Front Row media experience. Front Row gives users a simple, intuitive and powerful way to play their music, enjoy their photo slideshows, and watch their DVDs and iMovies, as well as popular movie trailers from apple.com and music videos and television shows purchased from the iTunes Music Store, on their iMac from up to 30 feet away using the new bundled Apple Remote. The new iMac G5 comes in a sleek, new design that is even thinner than its predecessor, and starts at just $1,299.
“The new iMac G5 debuts our amazing Front Row media experience, and we think users are going to love it,” said Steve Jobs, Apple’s CEO. “Plus, the built-in iSight video camera delivers out-of-the-box video conferencing with friends and family, as well as hours of fun with our new Photo Booth application.”
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When I mentioned that I thought there was one great PowerPC release after the switch to Intel was announced, I had this iMac in mind. It packed so many cool features, all highlighted on Apple’s site:
You’ve got the best seat in the house. The full-screen Front Row media experience — with its intuitive menus, large text and brilliant graphics — lets you browse the music, photos and videos on your iMac as easily as you browse music on your iPod. And the new Apple Remote lets you do your browsing from anywhere in the room. So gather your friends and dazzle them with a slideshow of your vacation pics, a home movie or a DVD. iMac G5 was born to entertain.
There’s an iSight camera built into every new iMac, so you can start a video chat (or join one) at a moment’s notice. There’s nothing to buy, nothing to attach, no cords to fumble with, no software to install or configure. Simply start up iChat AV, click your buddy’s video icon and you’re ready to chat with sight and sound — with up to three friends at once. Proper attire suggested.
The new Photo Booth application (included) turns your iMac into a modern-day arcade photo booth (minus the coin slot). Just pick a special effect like sepia tint, x-ray, bulge or squeeze. And smile. Presto — instant high-quality photo. Once you have the perfect pic, take advantage of Photo Booth’s connections to share it via Mail, save it in iPhoto or use it as your Address Book or iChat buddy picture.
Front Row is long gone, but its legacy lives on in the Apple TV. In fact, the original Apple TV’s operating system looked a lot like Front Row.
When Apple added a webcam to the iMac, it was mind-blowing, and it spread to notebooks when they switched to Intel the following year. Twenty years later, the MacBook Pro I’m currently typing on has an iSight camera.
This was an exciting iMac release, but it was quickly overshadowed by the Intel iMac that was announced just 87 days later. The Intel machine looked and cost the same as the G5, but was twice as fast.
The iMac G5 with iSight was sold for a couple of months after the Intel models hit store shelves, but quietly went away by March.
I can’t imagine many buyers of these machines were thrilled about how quickly Apple replaced them in the lineup.
It’s a weird situation, and I don’t know why Apple had such a great revision for the PowerPC iMac mere weeks before the Intel model was announced. Part of me thinks Apple hoped to ship this iMac in the summer of 2005, but that’s conjecture on my part.
The Final PowerBook G4
Just one week after the press event that included the iMac, Apple announced an update to the PowerBook G4:
“The Apple PowerBook continues to deliver the ultimate in portability, performance and innovative features,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Our mobile customers are going to love working on the new high-resolution PowerBook displays and appreciate the added productivity that one more hour of battery life delivers.”
The new higher-resolution PowerBooks provide significantly more screen real estate and include the 17-inch PowerBook with a 1680-by-1050 pixel resolution — 36 percent more than the previous generation — and the 15-inch PowerBook with a 1440-by-960 pixel resolution — 26 percent more than the previous generation. Ideal for business and creative professionals, the new 15- and 17-inch PowerBooks make reading text and viewing images even easier with brighter displays — up to 46 percent brighter on the 17-inch model. The 15- and 17-inch PowerBooks also provide up to an additional hour of battery life to get even more work done while on the road.
Given that the MacBook Pro was announced the same day as the Intel iMac, these systems had an even shorter lifespan, but that doesn’t mean that they were bad. Sure, this revision was less exciting than what the iMac received, but the displays on the final PowerBooks were quite nice:
With millions more pixels than previous models, each new 15-inch and 17-inch PowerBook gives you a brilliant workspace that rivals many desktop monitors. Spread out your tools, palettes, and timelines. Bounce from one productivity application to another. View your work from the top or side — easily share your work with clients or team members. Now you have a whole new reason to love your PowerBook.
A buddy of mine had one of these machines, and even though the MacBook Pro smoked it in terms of performance, he used and loved his PowerBook for years.
The Final Power Mac G5
The same day Apple revised the PowerBook, it announced an update to the Power Mac:
Apple today unveiled its new Power Mac G5 desktop line featuring the Power Mac G5 Quad, providing quad-core processing with two 2.5 GHz dual-core PowerPC G5 processors. All Power Mac G5 models now feature dual-core processors, a new PCI Express architecture and higher performance graphics options including NVIDIA’s Quadro FX 4500, bringing the industry standard for workstation graphics to the Mac.
“The Power Mac G5 Quad delivers the workstation performance our creative and scientific customers demand,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With quad-core processing, a new PCI Express architecture, and the fastest workstation card from NVIDIA, the new Power Mac G5 Quad is the most powerful system we’ve ever made.”
Gone was the 2.7 GHz G5, but the quad-core 2.5 machine was a beast. Here’s a bit from Apple’s site:
Enter the dual-core PowerPC G5 processor: one silicon chip with two independent 2.5GHz processor cores. Now take two of those chips and you have the Power Mac G5 Quad, for groundbreaking quad-core processing.
With four processing cores, you’ll have more 64-bit resources: more L2 cache, more Velocity Engines, and more double-precision floating-point units. Videographers can edit more footage, filmmakers can produce more real-time effects, designers and photographers can process more higher-resolution images, and researchers can crunch through data sets for faster results. Compare a quad-core Power Mac G5 to the fastest dual-processor G5 ever built, and you’ll experience up to 69 percent faster performance running popular professional applications. Or make that up to three times faster, if you’re comparing with a Power Mac G4.
The new dual-core PowerPC G5 combines two processor cores on a single silicon chip, providing double the computational power in the same space as a single-core processor. With four processor cores, applications can take advantage of four 1MB L2 caches, four 128-bit Velocity Engines, and eight double-precision floating-point units for a radical increase in desktop performance.
The last Power Mac G5 was also the first Mac to ship with PCI Express:
The new Power Mac G5 introduces a modern PCI Express architecture to the Mac platform. A future-savvy choice for your lab or studio, PCI Express opens up a world of high-performance system technologies and peripherals — and paves the way for emerging solutions for media and networking.
The all-new PCI Express architecture allows you to customize your Power Mac G5 to the needs of your workflow — providing tremendous power and productivity in a single system. As your needs change, you’ll have the flexibility to add solutions for emerging workflow scenarios, such as video capture cards from Blackmagic Design or AJA Video, data acquisition devices from National Instruments, or the Apple Fibre Channel PCI Express Card for connecting to Apple’s Xserve RAID storage solution.
This Power Mac would remain on sale much longer than Apple’s other October 2005 models, as the Mac Pro wouldn’t be announced until August 2006.
Something Between a Bang and a Whimper
As I wrote 4,000 words ago, writing off the final year of PowerPC Macs isn’t really that fair. 2005 saw the introduction of the Mac mini, a more powerful Xserve, updates to Apple’s entire notebook line, and meaningful improvements to both the iMac and Power Mac.
Yes, the Intel Macs that followed these releases were much faster and more flexible, but the 2005 announcements more than held their own. Even as it was working to move the line to Intel, Apple was paying attention to its PowerPC products. Apple did a better job with late-model PowerPC Macs than it did with the machines released in the run-up to Apple silicon, but that’s a story for 2040.
- I’ve saved that entire column as a PDF in case iMore goes away. ↩
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Let’s talk about the heartbreaking state of the Macworld website for a moment. The original URL for that Dalrymple article is broken, as are most URLs from that time frame. I resorted to that Wayback Machine URL because I couldn’t find it via Google or Macworld’s own site search.
I initially thought the latter was my fault, as Macworld’s search doesn’t work if you run an ad blocker. I disabled mine in Safari, just to be served with this monstrosity. Even then, the site search didn’t surface this article.
Macworld has been around since 1984, and could be an amazing resource for the Apple community, but instead an endless parade of terrible decisions made by corporate types have left it a broken shell of what it once was. ↩
The iPod at 5 and ‘The Google’
I was recently moving some files around and came across a column I wrote for my college newspaper. I was on the design side of the paper1 and didn’t get to write that much. In the fall of 2006, I was given a short-lived column covering the tech news, and this entry is from October 25.
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This week, the geek world was all about one word.
iPod.
Monday marked the fifth anniversary of Apple’s beloved music player. On Oct. 23, 2001, Steve Jobs, CEO of Apple, stood on a stage in California and introduced the world to a 5GB, $399 device that would play music back faster and easier than a Walkman.
Today, the iPod can hold up to 80GB, and play music, as well as show pictures and movies.
After month of being behind almost every other laptop maker, Apple released an updated version of its pro laptop, the MacBook Pro, with Intel’s latest mobile processors.
Somewhat lost in the hoopla about the iPod’s birthday and new Macs was what would have been today’s biggest story in Geekdom – the release of Firefox 2.0.
The popular browser, known for its safety and large collection of available plug-ins and extras, now sports better safety features (including phishing detection that can help keep your private information safe), better tab management, better handling of RSS news feeds and something new called “Session Restore,” that lets users re-open a tab they may have accidentally closed, or if Firefox or your computer crashes, users can re-open all the tabs they had open at the time of the crash.
Also, the search bar on Firefox comes with extra search engines built-in. Now, instead of just searching Google, users can search Yahoo! and Answers.com. All of this new ness in Firefox is wrapped in a new user interface, which brings Mac-like shiny buttons to the browser.
Firefox is not the only browser to be updated recently. Microsoft started shipping the newest version of Internet Explorer. Now at version seven, the update added many features that IE has lacked for several years, including security measures, tabbed browsing, and support for more complicated web site designs. Webmasters have been complaining for years that sites will often work fine in every browser expect Internet Explorer. Hopefully, that will be different now.
Speaking of Microsoft, the company is promising its next-generation operating system, named “Windows Vista” to consumers who buy PCs this holiday season.
Starting tomorrow, PCs sold with Windows XP and Office 2003 on them will be bundled with a coupon for a free or reduced upgrade of their software. Vista, which will be released in January – six years after XP was released, sports a brand new user interface, improved security features, a new search tool, Windows Gadgets (small applications that tell users the weather, upcoming events, etc.), an updated version of Microsoft Office and better backup software built-in.
President George W. Bush made it in the tech news this week as well. In an interview with CNBC, the president said he does not use e-mail because of the political liability.
He said of Google and Google Earth, “One of the things I’ve used on the Google is to pull up maps. It’s very interesting to see that. I forgot the name of the program, but you get the satellite and you can like, I kind of like to look at the ranch on Google, reminds me of where I want to be sometimes. Yeah, I do it some.”
Be sure to note that he referred to the Internet giant as “the Google.”
The bloggers had fun with that one this week.
Oh yes, Google. As the Helmsman reported, Google bought YouTube for a mere $1.65 billion. Since then, 29,549 videos have been pulled off the site, after Japanese copyright holders complained that their work was hosted on the site illegally.
Illegal file on YouTube?
Get out.
The Power Mac 4400
In November 1996, Apple released the Power Macintosh 4400 with a starting price of $1,725. Also sold as the Power Macintosh 7220, it’d be easy to write this machine off as just another grain of sand on the beige beach that was Apple’s product line in the 1990s. I mean, just look at this thing, pictured here with an Apple-branded CRT:
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If you were around the Mac line in the late 1990s, your blood probably ran cold when you saw the 4400’s name in the above headline.
The 4400 was introduced as an inexpensive “small business” computer. As a way to cut costs, Apple did everything it could to bring its manufacturing costs down. Instead of using a pre-existing enclosure, as was the company’s go-to move, it used something much worse.
We looked at a pre-release version of the 4400 and found it to be a strange bird, indeed. Strange, that is, in the Apple brood; when compared with PCs it fits right in with the flock. It is contained in a stock desktop PC case fitted with Apple’s distinctive curved nose piece. The back (featuring one each of SCSI, modem, printer, ADB, microphone, sound-out, RJ-45 Ethernet and monitor ports) is industrial-looking, while bent sheet metal fills the case’s insides, sharp edges and all. The IDE drive sits on end, while the Comm II slot (occupied with an Ethernet card) and two PCI slots reside in a riser card. For the first time, Apple has abandoned automatic switching in the power supply, a small cost savings at the expense of international users’ convenience.
Mac users were used to a certain level of fit and finish that this model lacked. The 4400 felt cheap, and with the floppy drive on the left side, it looked almost alien to the Mac faithful. Even worse, it lacked the auto-inject feature found on other Mac models.
In 2009, Macworld put the 4400 on a list titled “Six Worst Apple Products of All Time,” reflecting on the case design. Here’s Adam Engst:
The Power Macintosh 4400 was Apple’s feeble attempt at a cheap Mac knockoff. It had a sharp-edged metal case and more industry-standard components than other Macs, and it was horrible. It crashed all the time, had a particularly loud fan, and (oddly) had its floppy drive on the left side-convenient for maybe 10 percent of the population.
While the outside was undoubtedly terrible, Apple also cut corners inside the machine. The 4400 was built around the “Tanzania” motherboard design, which was used in numerous Mac clones of the era. The board supported the PowerPC 603e processor and up to 160 MB of RAM, but it came with some odd features, as Eric Schwarz wrote about in 2005:
The motherboard … only had one EIDE bus, so you could only have the CD-ROM drive and the hard drive internally, despite the power supply’s extra strength. Other clones, such as the Motorola StarMax, also used a similar motherboard (the Tanzania architecture), but added things such as PS/2 ports or VGA.
Seeing PS/2 ports on the back of a Mac is next-level weird, so we can be thankful Apple didn’t include them on the 4400. The IDE bus meant that drives were slower than those in SCSI-equipped Macs.
The 4400 could run System 7.5.3 through Mac OS 9.1, but even there, there is fine print to pay attention to, as System 7.5.5 wouldn’t boot on this machine. In 1998, Apple released an update for Mac OS 8.1 to patch issues associated with the Tanzania design:
The Power Macintosh 4400 Update contains two patches for Mac OS 8.1. The first patch corrects a memory corruption problem caused by Mac OS Extended (HFS+) that results in systems that will not boot after being upgraded to Mac OS 8.1. The symptom is a hang during startup (for example, when the Happy Mac icon appears, or when the “Welcome to Mac OS” screen appears, or while the extensions are loading). This problem can occur even if there are no Mac OS Extended volumes in use.
The second patch corrects an obscure problem with the ATA Manager. The symptom is what appears to be a hung system — the mouse pointer will move but the system does not respond (it is in an infinite loop). If you are using a PC Compatibility Card, you will not be able to switch back to the Mac OS environment. This update also corrects this problem. This update modifies the system file to correct the Mac OS Extended problem and installs the “4400 ATA INIT” extension to correct the ATA Manager problem.
When the update is installed, the system version in the “About This Computer” window will be listed as “Mac OS 8.1” and “System Enabler 4400 Update”.
Some folks have gotten Mac OS X to run on the 4400, but I can’t imagine how slow that must be, even with hardware changes like drop-in CPU upgrades, a faster GPU, and even swapping the hard drive for something like a CF or SD card.
Apple would eventually ship a few different models of the 4400, including the original 4400/160 and the slightly faster 4400/200. The latter could be equippedwith an optional 166 MHz DOS card containing 16 MB of RAM and a Cyrix 6×86processor.
The Power Mac 4400 was discontinued in February 1998 after the Power Mac G3 desktop hit the market. Time has not been kind to this machine, and I think this headline from r/VintageApple sums it up nicely:
Acquired a Power Macintosh 4400/200 today. What in the Gateway 2000 is this thing?
The Eeeend d of an Eraa ⇢
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Joe Rossignol at MacRumors is reporting that Apple’s long-running repair extension program for the butterfly keyboard has ended:
Apple’s free butterfly keyboard service program for select MacBooks models ended late last week, nearly six and a half years after it launched.
With the program now over, it is no longer guaranteed that customers with affected MacBook keyboards will be able to receive a free repair from Apple or an Apple Authorized Service Provider. However, exceptions could be made.
Apple has taken the page down, but it’s preserved at the Internet Archive. Those folks really are doing the Lord’s work. Here’s a bit from the page:
Apple has determined that a small percentage of the keyboards in certain MacBook, MacBook Air, and MacBook Pro models may exhibit one or more of the following behaviors:
- Letters or characters repeat unexpectedly
- Letters or characters do not appear
- Key(s) feel “sticky” or do not respond in a consistent manner
Apple or an Apple Authorized Service Provider will service eligible MacBook, MacBook Air, and MacBook Pro keyboards, free of charge. The type of service will be determined after the keyboard is examined and may involve the replacement of one or more keys or the whole keyboard.
The list of machines covered was long:
- MacBook (Retina, 12-inch, Early 2015)
- MacBook (Retina, 12-inch, Early 2016)
- MacBook (Retina, 12-inch, 2017)
- MacBook Air (Retina, 13-inch, 2018)
- MacBook Air (Retina, 13-inch, 2019)
- MacBook Pro (13-inch, 2016, Two Thunderbolt 3 Ports)
- MacBook Pro (13-inch, 2017, Two Thunderbolt 3 Ports)
- MacBook Pro (13-inch, 2019, Two Thunderbolt 3 ports)
- MacBook Pro (13-inch, 2016, Four Thunderbolt 3 Ports)
- MacBook Pro (13-inch, 2017, Four Thunderbolt 3 Ports)
- MacBook Pro (15-inch, 2016)
- MacBook Pro (15-inch, 2017)
- MacBook Pro (13-inch, 2018, Four Thunderbolt 3 Ports)
- MacBook Pro (15-inch, 2018)
- MacBook Pro (13-inch, 2019, Four Thunderbolt 3 Ports)
- MacBook Pro (15-inch, 2019)
That list grew over time, even as Apple made changes to the keyboard, trying to make it more durable. Notably, those 2019 machines were introduced into the repair program at their launch. As far as I know, that’s the only time that has happened in the history of the Mac.
This problem was widespread and widely mocked. My personal favorite coverage of it came from Joanna Stern. If you haven’t seen her column on it in a while, it’s worth revisiting, as is Casey Johnston’s article titled “The New MacBook Keyboard is Ruining my Life.”
In late 2019, Apple relented and returned to a more traditional keyboard with the 16-inch Intel MacBook Pro. Jason Snell reviewed that machine over on Six Colors:
Apple doesn’t like to admit that it’s wrong, but will be the first to let you know when it’s made an improvement. In this case, the Apple representatives I talked to admitted that while many people liked the butterfly keyboard, “some didn’t.” (That feels like a bit of an understatement.) Regardless, Apple spent time reconsidering what users wanted out of their keyboards, including doing a lot of internal research—and the result is that this new MacBook Pro has a keyboard based on the other 2015 Apple keyboard design, in the hope that this keyboard will be more broadly appealing to laptop users.
It’s wild to think about how much about this generation of MacBook Pros has been erased from the product line. The Butterfly keyboard is gone, as is the Touch Bar. The Thunderbolt-only future that these machines promised didn’t pan out, and the current MacBook Pro design brought with it the return of MagSafe, HDMI, and even the SD card slot.
As thin and light as it was, it’s clear in hindsight that the 2015 MacBook set Apple’s entire notebook like down a path that the company should have never traveled. Like Jason wrote in 2019, Apple doesn’t admit when it gets things wrong, but the improvements made to the MacBook line in the years since have been a much-needed breath of fresh air.
Pre-Orders Open for Book Highlighting Apple Music’s 100 Best Albums ⇢
At $450, this book makes my copy of Designed in California look like a deal at $299.
Defending the Jonathan
Back in March I wrote about the Jonathan, a computer Apple worked on in the 1980s that was designed around modularity:
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In that post, I wrote:
My understanding is that the project never made it past the “conversations and mockups” stage. I get why the Jonathan never made it beyond the concept phase, but part of me wishes I could round up a bunch of modules meant for this platform. At least we have some fun photos and renders to enjoy.
Earlier this week, I got an email from 512 Pixels reader Geoff. He had a family member named Tom Toedtman, who worked at Apple in the 1980s. In April 1986, Tom wrote a memo to Apple CEO John Sculley in an attempt to save the project from cancellation.
What follows is that memo, published in full:
This communication is offered to you with the hope that you will agree that the significance of the Jonathan project to Apple’s long term goals warrants its completion now.
Now because the cognizant engineering teams are together; the knowledge
is together, and Jonathan is a great product.JONATHAN, a MODULAR SOLTUION:
Obvious non-obsolescence
- This design REMOVES THE FEAR that this computer will be obsolete next year. It will also remove a similar cause of hesitation — “I’ll wait for the next model to be released”.
System growth capability is far beyond marketplace offerings. This is a great point of sale asset, particularly for serious users, businesses with growth plans, and individuals with a growing future.
True multi-master coprocessing. The right architecture for tomorrow.
Configuration flexibility is also far beyond the marketplace. Jonathan can be loaded in any mix of current and future hardware by the customer. Fileserver, process controller, and numerous other special applications are now viable.
RAPID introduction of new hardware
- Standardized product design, manufacturing line, and final packaging are in place for CD-ROM, Optical magneto disk, 80MB drive, etc.
Enclosed peripheral cards is a desired value added enhancement for most customers.
An equivalent Jonathan appears cost competitive with Milwalkee.1
It goes on:
Although we do need to respond to the market; the market will never tell us how to innovate. Those ideas are born here. It is our reputation.
The Jonathan Product Design, and the capability it offers, is the innovation. Apple deserves to win only if it tries; only if it gambles.
Marketing has the products they want and need for the near term, and we have the resources and desire to develop them- including Jonathan. No market research was accomplished (as requested in Sept.), and no better explanation was presented by Wayne Dyer other than the other products make the most sense for the Marketing Plan.
On behalf of several of your key Engineering managers, and many of your dedicated contributors, please consider the possibilities, check it out with us and Marketing, and give this product a chance to be the great product we think it is.
Would you be willing to discuss this product’s potential with myself, Jon Fitch, and/or other Engineering managers?
This memo is fascinating for several reasons. First, it appears that the Jonathan concept was much further along than I previously thought, including packaging materials.
Secondly, it shows just how passionate the people who worked on this were about the idea. Tom’s career at Apple included other projects, including the IIGS and working on the design of the case for the Mac IIcx. His name is even on the inside of early examples of that machine. He saw the Jonathan as a way forward from those more traditional systems.
Of course, we know that this memo didn’t save the program, and Sculley shut it down, and nothing like the Jonathan ever shipped.
- This was the codename for the Macintosh II. ↩
Ten Years Ago, Apple & U2 Gave ‘Songs of Innocence’ to Over Half a Billion iTunes Users
Monday, September 9 will mark ten years since Apple announced the iPhone 6 and 6 Plus, as well as the Apple Watch.
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That’s all fine and good, but the real news of the day was free music from U2:
Apple, Universal Music Group and legendary rock band U2 today announced the release of the album “Songs of Innocence,” which Apple is gifting to iTunes Store customers around the world, making it the largest album release ever with over half a billion copies distributed. The album features 11 new songs from the band and charts their earliest influences from 70s rock and punk rock to early 80s electronica and soul. The album is free for iTunes Store account holders in 119 countries and is available exclusively on iTunes for the next five weeks.
“From the very beginning U2 have always wanted our music to reach as many people as possible, the clue is in our name I suppose—so today is kind of mind-blowing to us. The most personal album we’ve written could be shared with half a billion people… by hitting send. If only songwriting was that easy,” said U2 lead singer Bono. “It’s exciting and humbling to think that people who don’t know U2 or listen to rock music for that matter might check us out. Working with Apple is always a blast. They only want to do things that haven’t been done before—that’s a thrill to be part of.”
“U2 has been an important part of Apple’s history in music and we’re thrilled to make ‘Songs of Innocence’ the largest album release ever,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We get to share our love of music today by gifting this great new album to over half a billion iTunes customers around the world.”
The 11-track album started appearing in people’s iTunes accounts and the shit hit the fan. Users flooded social media, surprised to see new music in their accounts. Some feared they had been hacked, while others were simply annoyed.
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A week later, Apple started walking the whole thing back, as Chris Welch reported at the time:
To put it lightly, Apple’s “gift” of a free U2 album hasn’t been warmly received by everyone. And it seems the company has heard the chorus of complaints loud and clear. As of today, Apple’s offering an easy way to permanently erase Songs of Innocence with a single click. Doing so immediately removes U2’s latest album from your iTunes music library and iTunes purchase history. Apple has even set up a support website to guide people through the process.
Note that erasing the album means it will no longer show up in your “purchases” tab. So if you want to re-download it for another listen, you’ll need to go through the regular album purchase process again. Songs of Innocence will remain free until October 13th; after that, Apple’s window of exclusivity closes and you’ll need to pay for it should you regret the decision to delete Bono’s hard work. The fact that Apple had to go this far and publish a removal tool almost puts U2’s new album on the same footing as malware or aggressive antivirus software, but at least the complaining should end.
Here’s a bit from that now-retired support article:
Learn how to remove the iTunes gift album “Songs of Innocence” from your iTunes music library and purchases.
Follow these instructions to remove U2’s “Songs of Innocence” from your iTunes music library and iTunes purchases. Once the album has been removed from your account, it will no longer be available for you to redownload as a previous purchase. If you later decide you want the album, you will need to get it again. The album is free to everyone until October 13, 2014, and will be available for purchase after that date.
Despite this document, the album haunted some people for years.
In 2022, Bono apologized for the entire thing. Here’s a bit from his memoir, via The Guardian:
“Free music?” asked Tim Cook, the CEO of Apple, with a look of mild incredulity. “Are you talking about free music?”
Ten years had gone by since the Vertigo ads; we were in his office in Cupertino, California – Guy Oseary, our new manager, me, [Apple executives] Eddy Cue and Phil Schiller – and we’d just played the team some of our new Songs of Innocence album.
“You want to give this music away free? But the whole point of what we’re trying to do at Apple is to not give away music free. The point is to make sure musicians get paid.”
“No,” I said, “I don’t think we give it away free. I think you pay us for it, and then you give it away free, as a gift to people. Wouldn’t that be wonderful?”
Tim Cook raised an eyebrow. “You mean we pay for the album and then just distribute it?”
I said, “Yeah, like when Netflix buys the movie and gives it away to subscribers.”
Tim looked at me as if I was explaining the alphabet to an English professor. “But we’re not a subscription organisation.”
“Not yet,” I said. “Let ours be the first.”
Tim was not convinced. “There’s something not right about giving your art away for free,” he said. “And this is just to people who like U2?”
“Well,” I replied, “I think we should give it away to everybody. I mean, it’s their choice whether they want to listen to it.”
See what just happened? You might call it vaunting ambition. Or vaulting. Critics might accuse me of overreach. It is.
If just getting our music to people who like our music was the idea, that was a good idea. But if the idea was getting our music to people who might not have had a remote interest in our music, maybe there might be some pushback. But what was the worst that could happen? It would be like junk mail. Wouldn’t it? Like taking our bottle of milk and leaving it on the doorstep of every house in the neighbourhood.
Not. Quite. True.
On 9 September 2014, we didn’t just put our bottle of milk at the door but in every fridge in every house in town. In some cases we poured it on to the good people’s cornflakes. And some people like to pour their own milk. And others are lactose intolerant.
I take full responsibility.
I hope he also took responsibility for … whatever this was:
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