“OS X” Branding Lingers On 

With Apple changing Mac OS X to macOS this summer, it’s not surprising that some loose ends with the old branding are still easy to find. In comparison with actual issues, this is admittedly silly, but I’ve turned it into a little game.

System Folder

System Folder



Twitter Share Sheet


Dashboard Widget Index





1999’s Artwork and Guidelines for the Mac Logo 

512 reader Marc Robinson mailed me me a bunch of Apple marketing materials from the late 90s and early 00s. There was a ton of good stuff in his package, but there was one that I thought I should share first: a CD containing artwork and guidelines on how to use the then-new Mac logo.

A lot of companies publish style guides on how their logos should and shouldn’t be used.1

In the late 90s, Apple made a push for developers to standardize how they showed the Mac logo.

1999 Mac logo

Here’s how the artwork was introduced:

Apple Macintosh computers are legendary for bringing technology to a human level. Elegance of design, innovation, and ease of use make Macintosh computers and the Mac OS operating system the platform of choice for people who think and work creatively. The graphic symbol in the Mac OS Logo—the “Happy Mac” computer screen with a super-imposed human profile—provides a strong visual image of this principle. This symbol represents a dialog between user and technology that is unique to Macintosh and the Mac OS.

The Mac OS Logo has become an essential element in identifying the Macintosh operating system. It has also been a signal to customers that hardware and software products are compatible with Macintosh computers. Correct and consistent use of the Mac OS Logo has always been important in building recognition of and demand for the Mac OS and Macintosh-compatible products.
To make this identification even easier, we’ve simplified things.

We’ve created the new Mac Logo, using the familiar “blue face” image and the word “Mac,” that will clearly indicate compatibility with all Macintosh products. Now hardware and software that’s compatible with Macintosh will use the same language our customers have always used: “Mac.” The Mac Logo will replace the Mac OS Logo on all communications moving forward. These guidelines will help you to apply the new logo in your communications.

This is the art I remember clearly on software boxes in my local Apple Store and even on Mac software in places like Best Buy. It made it easy to spot, which was the whole point, I guess.

I’ve zipped up the contents of the CD (a whopping 1.2 MB worth) here for download.

  1. Here is Dropbox’s, for example. 

Terrifying mission patches »

Loren Grush, writing about National Reconnaissance Office’s mission patches for various rocket launches to put … secret things … into orbit:

Well it turns out that releasing creepy AF mission patches is a long-standing tradition for the NRO. It’s a far cry from the cheery NASA mission patches we’re used to. Instead, many of the NRO patches follow a specific formula: large scary animal grasps Earth.

Seriously, go look at these things. Yikes.

Apple TV aerial video screensavers »

Benjamin Mayo:

The new Apple TV includes several choices of screensaver, including Aerial, an exclusive set of slow-moving HD video of various landmarks and places in the world. What’s most interesting is that the displayed video actually changes over time, as the Apple TV downloads new videos periodically from an online location.

He’s parsed the data coming from Apple, hijacking it to show on this page instead of an Apple TV. I love that someone at Apple has the job to source these things. Beautiful stuff.

via Paul Mayne

Computer Show »

Computer Show is a new series from Sandwich Video. Adam Lisagor showed the first episode at XOXO and it was amazing. You need to go watch these.

A look at The Martian’s graphics »

One thing I love about this film is the attention to detail, and how the art feels futuristic, but not fantastical. These graphics are definitely a huge part of the look and feel of The Martian.

Apple now selling Watch lugs to MFi members »

I really love the two Sport bands I have, but would love some nice NATO band options as well. As all of these lugs are being made in stainless steel, I’m set, but if you own an Apple Watch Sport, it’s something to be aware of if mis-matched lugs hurt your head as they do mine.

Panic opens a Pippin 

Remember the Pippin, Apple’s ill-fated gaming console from the mid 1990s? It looks like the crew over at Panic Software have gotten their hands on one:

Don’t miss the “Usage Guidelines for the Pippin Logo and CD-ROM Packaging” document Cabel Sasser posted, either.

More NASA logo history stuff 

Remember that Kickstarter the other day to reprint 1975’s NASA Graphics Standards Manual? It’s been funded, but if you want to get your hands on the content now, NASA has released the book as a PDF.

If you’re looking for more NASA logo history, the agency has also published Emblems of Exploration:

This publication concentrates on the rich and interesting history of the conception and implementation of the world-famous NACA and NASA seals and insignias that have been displayed for decades on aeronautics and space research vehicles and facilities, as well as those proudly worn by flight research pilots, astronauts, and the dedicated employees of these two world-class organizations.

I know how I’m spending my afternoon.

First look at Memphis’ new Apple Store shows stunning, open design 

Earlier this week, news broke that the Memphis Apple Store is moving to a new space around the corner from its current location, and will be one of the company’s first stores to sport a new design. Here’s what the store will look like:

Image credit: The Commercial Appeal

In a video hosted on the City of Germantown website, (skip to 1:30:00) plans for the store are shared. The new storefront will use ground-roof glass panels, surrounded by matte granite, with no visible supports or joints.

Fifteen stainless steel bollards will keep vehicles at bay, which considering the store’s history, may be a good idea. Several years ago, the store was robbed after thieves smashed the front glass with a car to enter the building. There’s no type treatment or logo located on the storefront.

Inside, the store appears clean and bright, with long oak tables to hold products. Interestingly, there’s no Genius Bar in sight. The three lit panels around the store can be used to show off products and artwork. Live plants can also occupy these areas, as the display panels can come apart in five feet increments.

As Tom Bailey at The Commercial Appeal points out, this process has taken place with Apple’s normal shroud of secrecy:

But never during the Aug. 25 meeting did anyone utter the word “Apple,” and on Wednesday a Germantown official responded to a reporter’s request for the Apple Store documents with this qualifier:

“As you can see from the application and materials provided in the link there is no association with Apple… The application was filed by National Permit Expediters. There is no application from Apple,” said Cameron Ross, director of the Department of Economic and Community Development.

The project’s timeline isn’t known, but according to The Commercial Appeal, the cost will be $1.5 million. The Memphis store will be one of the first to showcase this new design.