After seeing my buddies at Studio Neat launch an amazing new patch, I fell down the rabbit hole that is the NeXT logo.
Dan and Tom linked to this video, which shows Paul Rand delivering his work to Steve Jobs and his team at NeXT. I hadn’t seen this before, and boy, I wish it were longer than a mere 80 seconds in length:
Rand did powerful and authoritative work when it came to corporate logos, as reflected upon by Jobs in a 1993 interview:
I asked him if he would come up with a few options, and he said, “No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.”