The other day, I linked to a blog post by Adobe’s Mike Chambers, in which he let loose concerning the company’s recent announcement about killing off mobile Flash.
I’ve been thinking about Chambers’ blog post all weekend for several reasons.
After listing off his history with Flash, Chambers re-caps the company’s announcements. After that, he writes:
It is this last point which received the most attention, caused the most confusion, and essentially overshadowed all of the other information. Given the very public recent history of the Flash Player on devices this was understandable. However, it is clear that we did not do a good job of communicating why we are are making this shift in strategy. I know how frustrating this has been for the Flash community, and for that I want to apologize. Our goal was to be very clear about WHAT we were doing, but in doing so, we didn’t pay enough attention to explaining WHY we were doing it.
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