What if Samuel L. Jackson had voiced Darth Vader?
(NSFW language, as you’d imagine.)
My Podcasting Rig [Updated]
In January, I wrote about my podcasting setup, built around the Blue Yeti USB microphone.
I still have my Yeti (well, a replacement, after my original mic fell off the roof of my car and died), and still love it.
But it’s now my at-home setup. My main rig has gotten a big upgrade.
Using Evernote and Dropbox
Back in March, on the sixth episode of the 512 Podcast, I spoke with Myke about my moving to Evernote for notes and “resources” management.
Now, for the most part, I like Evernote. It runs well, is on every device I own, and syncs flawlessly. That said, the fact that it stores everything in HTML does make me hesitate, but HTML is a lot easier to deal with upon export than some truly propriety system or language.
I also love Dropbox. Like Evernote, it’s fast and ubiquitous. I pay for 50 GB of storage, bringing my total to 63.6 GB of space on my account.
My issue with Dropbox (and the main reason I switched to Evernote) was offline access for notes and files. While this isn’t available with Evernote without a subscription, Dropbox only allows offline storage for individual files, not folders.
Now, maybe it is because I’m a tinkerer, but since March, I’ve missed my Dropbox-centric workflow — especially when it comes to notes, which I like in nvALT in Markdown.
So I’m living in both camps now.
I’m keeping Evernote for PDFs and images I need offline. For the most part, these files are work-related, such as plans for the building that we’re currently constructing.
(I tried PDFpen for iOS, but iCloud choked on my 600 MB of PDFs.)
My notes, however, along with non-essential files, are back in Dropbox. It just feels … cleaner. Plus, I get to deal with plain text files, which is my preference on any platform. (I use Notesy on iOS.)
In short, I’m using the services pretty much in an opposite way from my pal Brett Kelly, but that’s okay. These tools are flexible, and that’s their greatest strength.
A Better ‘Amercia’
Mitt Romney’s new iPhone app allows users to put a banner over their photo, showing their support for the jackass millionaire business tycoon presidential candidate.
One small hitch showed up, however. The app misspells America. Seriously.
Of course, there’s a tumblog for this recently-born meme. Here’s mine.
InstaCRT
Thanks to Shawn, I’ve spent another $2 on a photo app.
Tim Cook at D10
Follow along at The Verge.
‘Stealing and Tweaking’
This week on the 512 Podcast, Myke and I discuss jailbreaking and prototype iOS hardware.
On Adobe’s Brand Experience
Despite some issues with CS6, it seems that Adobe’s new suite of software is a hit. Every time the company releases something new, though, I always find myself thinking back to running Photoshop on the classic Mac OS on beige hardware.
To mark CS6’s release, Adobe has produced a massive blog post, looking back over the history of its products, with in-depth tours of past logo and splash screen designs and the role color plays in these designs.
Excuse me while I browse for a PowerMac G3 on eBay to install Photoshop 5 on.
FB Continues to Fall
Facebook’s shares dipped below $30 Tuesday as the company’s shares hit new lows and continued to struggle in the wake of its massive initial public offering (IPO).
Even as US stock markets bounced back from falls last week, Facebook’s shares slumped over 6% in early trading, to $29.78 – more than $8 below the $38 price set at their IPO earlier this month.
Law firm Robbins Geller has has opened a class action lawsuit against the company in the wake of the IPO.
As of this writing, Facebook is trading at $29.33 a share.
‘Fool’s Gold’
But why are Facebook ads failing? For years now, advertisers have been shouting from the rooftops about how Facebook is this treasure trove of information about customers. They can’t wait to target their ads so perfectly that it’ll only be shown at exactly the right moment to the exact customer.
This generation of marketers have found fool’s gold: the idea that targeting your ads based the attributes of people will make them more likely to click and buy.
It’s fool’s gold because people don’t buy things because they are male, between the ages of 18 and 25, who work in technology. Those attributes are merely a correlation that says “in general, people with these attributes might buy our product.” It’s why a “great” click through rate in online advertising is less than 1%.
As of this moment, Facebook’s stock is trading at $30.12.
In Which Ben Brooks Prepares for the Zombie Apocalypse
WWDC Schedule, Guide Published
If you’re headed to WWDC, be sure to check out these resources, posted this morning.