Journalism Online, a new LLC focused on (obviously) online journalism. Here’s a bit from their homepage:
“We have formed Journalism Online because we think this is a special moment in time when there is an urgent need for a business model that allows quality journalism to be the beneficiary of the Internet’s efficient delivery mechanism rather than its victim,” said co-founder Steven Brill. “We believe we have developed a strategy and a set of services that will establish that model by restoring a stream of circulation revenue to supplement advertising revenue, while taking advantage of the savings to be gained from producing and delivering content electronically.”
They’re right: newspapers have to figure out how to survive - and thrive - in an online world.
Here’s the problem: TV and cable news aren’t in the same predicament that newspapers are. Newspapers are in a position where they have to make their sites profitable to survive. TV and cable news don’t have that problem.
The biggest problem with charging for content - no matter how detailed the group’s plan may be - is that the reading public is used to online news being free. Thus, if newspaper are charging and TV and cable news sites aren’t, newspapers still lose.
, the answer is that it is not quite as powerful as you might think. In the U.S., Google News is overshadowed by both Yahoo News and even the sites controlled by the New York Times (which includes NYTimes.com, Boston.com, HeraldTribune.com, and several other newspaper sites). According to comScore, Google News attracted 16.2 million unique visitors in the U.S. in February, compared to 42.3 million for Yahoo News and 46.2 million for the sites operated by New York Times Digital.