Apple’s Evolving PR Boilerplate

One of the more interesting debates in the nerd community is around how Apple views itself. Is it a software company that happens to make hardware? Is it a device manufacturer that also offers sort of crappy cloud services? Is it all just a ruse to sell music and apps?

Instead of making things up as we go, I think Apple can speak for itself — and as it just so happens, it has.

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Apple expands educational offerings to new countries⇢

Apple PR:

Apple today announced iBooks Textbooks and iTunes U Course Manager are expanding into new markets across Asia, Latin America, Europe and elsewhere around the world. iBooks Textbooks bring Multi-Touch textbooks with dynamic, current and interactive content to teachers and students in 51 countries now including Brazil, Italy and Japan; and iTunes U Course Manager, available in 70 countries now including Russia, Thailand and Malaysia, allows educators to create and distribute courses for their own classrooms, or share them publicly, on the iTunes U app.

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Fadell on Nest data and Google⇢

Casey Johnston at Ars Technica:

During an interview at the DLD Conference in Munich on Monday, Nest CEO Tony Fadell said that the company will make all future privacy policy changes under Google opt-in and that it will be transparent about those changes. Fadell’s statement follows Google’s acquisition of Nest, a smart home products company, for $3.2 billion, which has raised some questions about how Google might put the company—and its data—to use.

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Viticci Seal Of Quality⇢

This week, Myke and Federico explore the possibility of an iPad pro and the different routes Apple could take to build this mythical product. They also discussing Polygon’s Game of the Year awards and what games they guys have been playing recently.

Sponsored by Squarespace (use code TALLYHO1 for 10% off)

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Thinking about an iPad Pro⇢

Federico Viticci has strung together all the rumors about a bigger iPad, and thought about what a bigger tablet from Apple could offer.

In his article, Mr. Smooth Hands outlines two possible ways Apple could define a “pro” tablet:

  • Making the iPad bigger
  • Making software or hardware changes, including adding things like more RAM, better inner-app communication and a window manager

While I do think Apple will probably ship a larger iPad at some point, I don’t think that the company would add substantial software features to it that would be exclusive to the form factor.

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On Geekdom⇢

John Siracusa:

Geekdom is not a club; it’s a destination, open to anyone who wants to put in the time and effort to travel there. And if someone lacks the opportunity to get there, we geeks should help in any way we can. Take a new friend to a meetup or convention. Donate your old games, movies, comics, and toys. Be welcoming. Sharing your enthusiasm is part of being a geek.

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‘I don’t want to retire’⇢

Tony Fadell, in an interview with Nilay Patel:

Our privacy policy stays exactly our privacy policy, that doesn’t change, and at this point any production integration or anything, that’s totally premature. There’s all kind of HSR and legal implications. There are no plans. Like I said, iOS and Android, we’re going to be committed to both platforms.

I sure hope that remains the case. I will say this: after reading this interview, I’m less worried about Nest disappearing.

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Google to acquire Nest⇢

Google is buying Nest for $3.2 billion:

Larry Page, CEO of Google, said: “Nest’s founders, Tony Fadell and Matt Rogers, have built a tremendous team that we are excited to welcome into the Google family. They’re already delivering amazing products you can buy right now–thermostats that save energy and smoke/CO alarms that can help keep your family safe. We are excited to bring great experiences to more homes in more countries and fulfill their dreams!”

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