Schiller

Peter Burrows and Adam Satariano at Businessweek:

According to a person who met with Schiller recently to discuss Apple’s future, the marketing executive knows he’ll get more than his fair share of blame if the new products aren’t hits. Schiller has the daunting task of keeping Apple cool. And that’s harder to do now that the company is a $535 billion behemoth, subject to antitrust reviews and labor-practice criticisms, rather than the underdog he rejoined in 1997.

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The Loop Turns 3

Jim Dalrymple:

It’s hard to believe, but three years ago today I started The Loop.

It’s hard to believe that The Loop has only been around since 2009. It is such an anchor in our corner of the Internet, it feels like it’s been around forever.

Here’s to many more, Jim and Peter.

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Happy Birthday, Macintosh II

Benj Edwards, Macworld.com:

Twenty-five years ago, Apple released the Macintosh II, a powerful, expandable desktop computer that represented a profound ideological design shift in the Macintosh line. Through its open architecture and color display capability, it echoed the experimental philosophy of Apple’s earliest machines and ignited a new wave of enthusiasm for the Macintosh platform.

It may have echoed the ‘experimental philosophy’ of Apple’s earliest machines, but it did so by being a complete reversal of the original Macintosh.

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On Reporting Rumors

With Apple’s WWDC keynote less than a week away, most of the Internet has lit its hair on fire and is running in circles, moving from one rumor site to another, trying to glean information on what Tim Cook and company might announce.

While a look at Mountain Lion and iOS 6 seem inevitable, rumors now say the entire Mac line might get updated. They’ll have Retina displays, or at least USB 3. Google Maps is getting kicked the curb (perhaps), on Apple’s fancy-ass, big-and-tall iPhone 5. (Or iPhone 6. OMG WHAT DO WE CALL IT?)

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