Google Acquires AdMob

Google PR:

Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.

AdMob currently hosts ads in many mobile applications, including those on the App Store.

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Nvidia CEO on Intel and Apple

Shufflegazine:

At the core of that legal issue, according to Mr Huang, is that Intel wants to standardize the technology that computer manufacturers use and computer manufacturers, like Apple, wants to differentiate. Mr Huang said “Apple wants to differentiate. So inside your MacBook is a NVIDIA chipset. Because Apple wants to build fundamentally different computers than just the Intel platform. They want to add value.”

Mr Huang said that in his home they’re “all Apple.” According to him “Apple uses the best technology for their [computers]. Apple says to their customers: if you buy a computer from us you can be sure we have selected the best technology inside for you. That is their promise to consumers. Their promise to consumers isn’t we’ve selected the best technology for you with the exception of what Intel allows us to use. That’s not their promise. And that’s why Apple uses the best technology where they want whenever they want. And that’s why I’m all Apple! At home it’s just Macs everywhere. It’s NVIDIA’s technology in all of them but I use Macs. My son has two Macs, my daughter has a Mac, there’s an extra Mac just in case and my wife has a Mac. It’s just Mac, Mac, Mac! Because I know it’s got the best stuff inside.”

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On the MacBook’s Confusing History

Back in May 2006, as Apple was transitioning to Intel processors, the company announced the MacBook, a 13-inch notebook to replace the 12- and 14-inch iBook G4s (and maybe the 12-inch PowerBook G4). The new machine came in white or black plastic, sported a glossy display, a built-in iSight, and a brand new “sunken” keyboard design.

The machine was a huge hit. Starting at $1099, the machines were far more powerful and feature-packed than the aging machines they replaced — and cheaper.

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Apple TV Update to Prevent ‘Missing Content’

Apple, in an email to customers:

Dear Customer,

If you’ve installed the Apple TV 3.0 software update, you should immediately update to version 3.0.1. This prevents content from temporarily disappearing until it is resynced.

To update your Apple TV software:

1. Reboot your Apple TV (unplug the power cord and plug it back in)

2. Select Settings > General from the main menu

3. Select Update Software

4. Select Download and Install

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The Staying Power of iPhone Apps

Wired’s Dylan Tweney, on why he’s not switching to the Droid quite yet:

The second big reason is that I’ve grown dependent on two iPhone apps: Instapaper Pro and Tweetie. I also occasionally use RunKeeper, Stanza, Pandora and a handful of games, but Instapaper and Tweetie are the killer apps. They’re the things that, together with e-mail capability, make the iPhone useful to me.

Tweetie I could probably learn to live without: There are plenty of Twitter apps for Android, and the most popular one, Twidroid, seems to work fine, even if it lacks Tweetie’s elegance and speed. But Instapaper’s ability to collect, reformat and display news articles and blog posts I want to read — even if I’m offline — has made it an indispensable commuter and downtime companion. I would sorely miss it.

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Jonathan Ive, in ‘Objectified’

Objectified is a film about industrial design, from Gary Hustwit, the same guy who did Helvetica. Here’s a clip from the new film, in which Apple’s Jonathan Ive discusses the MacBook Air and Apple’s unibody construction process.

It makes me happy he carries a white iPhone. When people ask me why I didn’t buy the more popular black version, I’m going to start referencing this clip.

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