Why the lack of love? The reasons are varied, but many tie back to a central thread—Apple’s emphasis on control. It’s hardly surprising that that might raise the hackles of independent developers, who are used to running their businesses as they see fit—as one presentation put it frankly, “we’re all control freaks.” The App Store puts all the power in Apple’s hands, determining when developers can release updates, what they have to charge, and in many cases even how they market their apps. For independent developers, it’s like handing their baby over for someone else to raise.