As in previous ChangeWave surveys, Verizon remains the clear industry leader in customer satisfaction – with nearly half of Verizon’s customers (49%) saying they are Very Satisfied with their cellular service. We note that Sprint/Nextel (35%) is now second in terms of customer satisfaction, with T-Mobile (23%) and AT&T (23%) lagging well behind.
And:
AT&T’s low churn rate – despite its relatively poor Very Satisfied rating and its high percentage of dropped calls – is attributable to the huge advantage it continues to maintain as the exclusive U.S. service provider for the Apple iPhone.
No big surprises here.