You remember T.J. Maxx and their brief iPad adventure, right? The popular apparel retail chain started selling iPads last week, at the curious price of $399 — which was $100 off Apple’s suggested price.
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They bought the iPads from retail (perhaps an Apple Store, who knows) at $40.000, they sold them at $32.000 generating a loss of $8.000 but they ended up on all major blogs and thousands of people visited their stores hoping to find a discounted iPad. With just $8.000, they gained a huge visibility that would have costed way more with standard advertising methods. Very clever.
Clever, but pretty obvious. I’m not sure why people got so worked up over this — the reason behind this move seemed pretty clear to me from day one.
Still, clever indeed.