On Separation →


Large publications often try to maintain separation between ad sales and editorial staff. One-person publications don’t have such luxuries, especially when we sell some of our ads directly, but we can at least maintain internal standards of objectivity and separation of priorities.

Since publishing yesterday’s Adobe Revel sponsorship, I’ve had a number of readers make comments that suggest that I wouldn’t criticize Adobe, or that I couldn’t objectively discuss photo apps anymore, because of the sponsorship.

Nothing could be further from the truth.

While I’ve never had an advertiser try to influence content, I would never allow that to happen. No respectable journalist would.

This is one reason I love working with Fusion and the Syndicate. I rarely deal directly with advertisers; the two companies work as a separating factor.