A Kindle At Every Price 

In preparing for tomorrow’s podcast, I decided to type up a list of Amazon’s pricing for the Kindles. Here’s the complete list:

  • $69 – Kindle with Special Offers
  • $89 – Kindle without Special Offers
  • $119 – Kindle Paperwhite with Special Offers
  • $139 – Kindle Paperwhite without Special Offers
  • $139 – Kindle with Keyboard 3G with Special Offers
  • $159 – Kindle with Keyboard 3G without Special Offers
  • $159 – 7” Kindle Fire, 8 GB with Special Offers
  • $174 – 7” Kindle Fire, 8 GB without Special Offers
  • $179 – Kindle Paperwhite 3G with Special Offers
  • $199 – Kindle Paperwhite 3G without Special Offers
  • $199 – 7” Kindle Fire HD, 16 GB with Special Offers
  • $214 – 7” Kindle Fire HD, 16 GB without Special Offers
  • $249 – 7” Kindle Fire HD, 32 GB with Special Offers
  • $264 – 7” Kindle Fire HD, 32 GB without Special Offers
  • $299 – 8.9” Kindle Fire HD, 16 GB with Special Offers
  • $314 – 8.9” Kindle Fire HD, 16 GB without Special Offers
  • $369 – 8.9” Kindle Fire HD, 32 GB with Special Offers
  • $383 – 8.9” Kindle Fire HD, 32 GB without Special Offers
  • $499 – 8.9” Kindle Fire HD 4G, 32 GB with Special Offers
  • $514 – 8.9” Kindle Fire HD 4G, 32 GB without Special Offers
  • $599 – 8.9” Kindle Fire HD 4G, 64 GB with Special Offers
  • $614 – 8.9” Kindle Fire HD 4G, 64 GB without Special Offers

At almost any price point you can imagine between $70 and $700, there’s a Kindle. While that’s obviously Amazon’s goal, it makes for an extremely confusing product matrix.

Unlike this:

Ok, so maybe comparing Amazon’s price list for the Kindle family to Apple’s old quadrant of products was a little unfair. Here’s what iOS devices are for sale at the moment:

  • $0 – iPhone 3GS, 8 GB (on contract)
  • $99 – iPhone 4, 8 GB (on contract)
  • $199 – iPod touch, 8 GB
  • $199 – iPhone 4S, 16 GB (on contract)
  • $299 – iPod touch, 32 GB
  • $299 – iPhone 4S, 32 GB (on contract)
  • $375 – iPhone 3GS, 8 GB (unlocked)
  • $399 – iPod touch, 64 GB
  • $399 – iPhone 4S, 64 GB (on contract)
  • $399 – iPad 2, 16 GB
  • $499 – iPad 3, 16 GB
  • $529 – iPad 2 3G, 16 GB
  • $549 – iPhone 4, 8 GB (unlocked)
  • $599 – iPad 3, 32 GB
  • $629 – iPad 3 4G, 16 GB
  • $649 – iPhone 4S, 16 GB (unlocked)
  • $699 – iPad 3, 64 GB
  • $729 – iPad 3 4G, 32 GB
  • $749 – iPhone 4S, 32 GB (unlocked)
  • $829 – iPad 3 4G, 64 GB
  • $849 – iPhone 4S, 64 GB (unlocked)

Yes, Apple does offer each of the above items in black and white, making the total number of SKUs higher than Amazon’s, but the former has more price points than the latter, which is what my original comparisons was all about.