My buddy Matt Alexander, teasing his new startup:
In essence, Need is a hybrid between a men’s lifestyle retailer and publication. It’ll be launching in the second-half of 2013 and we’ll have some genuinely amazing people on board. We’re working with both independent creators, writers, photographers, as well as some of the US’ top large-scale brands and creative firms.
Matt’s worked super hard on this project for a long time, and I’m excited to see it launch later this year.