Project Titan Roadmap Shifts →

Mark Gurman and Alex Webb at Bloomberg:

Apple Inc. has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, according to people familiar with the project.

Hundreds of members of the car team, which comprises about 1,000 people, have been reassigned, let go, or have left of their own volition in recent months, the people said, asking not to be identified because the moves aren’t public.

The current thinking is that Apple is working to develop a self-driving platform, and will decide next year if its moving forward.

While the idea of an Apple Car was certainly exciting, I never felt completely comfortable with it. I think Apple should be spending time and money to feel out new projects, but it seemed like a big leap.