Amazon and Whole Foods Deal Moves Forward →

Amazon and Whole Foods have announced that the former’s acquisition of the latter will close on Monday, August 28. The companies say one of the immediate goals is to make Whole Food’s prices more affordable, starting next week.1

Then there’s this:

In addition, Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Prime members will receive special savings and in-store benefits. The two companies will invent in additional areas over time, including in merchandising and logistics, to enable lower prices for Whole Foods Market customers.

It will be interesting to see how much of Amazon ends up in Whole Foods. Will products beyond food start to appear on shelves?

  1. These products are listed as being cheaper starting next week: bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken and the Whole Foods branded butter.