As Spotify continues to inch towards a public listing, Apple is making a move of its own to step up its game in music services. Sources tell us that the company is close to acquiring Shazam, the popular app that lets people identify any song, TV show, film or advert in seconds, by listening to an audio clip or (in the case of, say, an ad) a visual fragment, and then takes you to content relevant to that search.
We have heard that the deal is being signed this week, and will be announced on Monday, although that could always change.
I assume this will just become a Siri feature, and that the stand-alone app will go away. Or maybe the recognition engine behind the app is what Apple is after as they continue to push into AR. Wild.
Update: They did.