Kelsey Campbell-Dollaghan at Gizmodo:
Apple, Trapper Keeper, and Reebok: Three of the most well-known brands of the 1980s, and three companies that used the same futuristic-looking typeface to do it. So why isn’t the typeface a classic like other period pieces cough Helvetica cough? Fate is a funny thing.
Today Fonts In Use and BrandNew point out the odd case of Motter Tektura, a typeface created in 1975 by the Austrian designer Othmar Motter, who died in 2010. If you were alive in the late 1970s or 80s, you’ll recognize it as the former font used in Apple’s early logos, as well as those of Trapper Keeper and Reebok—which kept it in use well into contemporary times.