Editor’s Note: One of the nice things about living in a city as large as Memphis is that there’s an independent source for just about everything, including weather coverage. I recently spoke with Erik Proseus, an aviation meteorologist and entrepreneur. Below is our full-length interview about what Erik does, MemphisWeather.net and his recent saga with Apple’s App Store approval process.
Stephen: Thanks for taking some time to talk to me about your app and what you do. For those readers outside of Memphis, what is it that you do? Erik: I own Cirrus Weather Solutions, a private meteorological firm based in Bartlett, TN. One of the primary “faces” of Cirrus is MemphisWeather.net, which provides a full suite of weather and climate data for the Memphis metro area to the general public. Over the past couple of years, one of the main vehicles we have embraced for information dissemination is social media, specifically Facebook and Twitter. Using social media, we have really worked to perfect a technique called “nowcasting,” which provides updated weather information for a hyperlocal area (for us, it’s the Memphis metro) during severe and winter weather. We discuss where storms are, where they are headed, when they will be there (or leave), what threats they pose, and especially details on any watches or warnings that are issued. It’s akin to “wall-to-wall coverage” on TV, only we use Facebook and Twitter, and we have achieved quite a following from people who have come to rely on this very specific information. This past spring, we branched out into mobile applications with Android and iPhone apps, which expands the products that we have provided for some time on our mobile website.
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