In the years leading up to 1984, computers were large, messy, complicated devices that only true nerds could love — let alone use. Several members of Apple II line — for example — shipped with schematics of the circuit board, inviting people with the knowledge to play around with different configurations and settings. The Apple I didn’t even ship with a case, power supply, keyboard or display.
With the Macintosh in 1984 that changed. The product — the first Apple machine headed up by someone other than Steve Wozniak — was unlike the computers people were used to at the time. It was small, quiet and self-contained. Even today, it’s tricky to pull one of those things apart to reveal the components tucked away behind the smooth beige plastic.