AT&T Doubles Down on “5G E” Badging »

Nick Statt at The Verge:

AT&T’s actual 5G network is rolling out to major parts of the US this year, but the company’s fake 5G network — which it calls “5G Evolution” and shortens to “5G E” when it appears in the corner of smartphones — has remained the subject of controversy for the last two years.

Now, the carrier has decided that it will continue the charade even after the National Advertising Review Board (NARB) recommended it cease using the misleading term as well as the phrase ”5G Evolution, The First Step to 5G,” according to telecom news site Light Reading. What’s AT&T’s argument? Well, according to the report, AT&T says it will comply with the recommendation as it applies to advertising, like marketing campaigns and branding, but that the logo doesn’t qualify as such and therefore can stay.

Why am I not surprised that AT&T doesn’t view the space on everyone’s phone as an ad?

Liftoff #124: Space Koozie »

This week on Liftoff:

The Artemis Accords have been unveiled, but will their adoption be hurt by their rollout? Could Starship be more useful as a refueling station than a lander? Jason and Stephen get into these questions and more this fortnight.

The first crewed launch from U.S. soil is set to take place next week. Busy times in space.

My thanks to our sponsor:

Upgrading the Mac Pro »

iJustine has upgraded her Mac Pro with 1.5 TB of RAM, an OWC Accelsior 4M2 drive and a set of wheels. This is the first installation video I’ve seen of the wheels, and it looks a lot easier than I expected to put them on:

While I don’t have much of an interest in the wheels, I keep eyeballing my internal storage as it slowly fills up. That OWC drive is expensive, and while I really don’t want to put 3.5-inch hard drives in this machine for archival storage, I may have to sooner or later.

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Apple SVP Deidre O’Brien, on Re-Opening Apple Stores »

Apple Senior Vice President of Retail & People Deidre O’Brien, in an open letter on Apple.com:

Our commitment is to only move forward with a reopening once we’re confident we can safely return to serving customers from our stores. We look at every available piece of data — including local cases, near and long‑term trends, and guidance from national and local health officials. These are not decisions we rush into — and a store opening in no way means that we won’t take the preventative step of closing it again should local conditions warrant.

She goes on to talk about how this new retail experience will look:

In every store, we’re focused on limiting occupancy and giving everybody lots of room, and renewing our focus on one‑on‑one, personalized service at the Genius Bar and throughout the store.

We’re also taking some additional steps in most places. Face coverings will be required for all of our teams and customers, and we will provide them to customers who don’t bring their own. Temperature checks will be conducted at the door, and posted health questions will screen for those with symptoms — like cough or fever — or who have had recent exposure to someone infected with COVID‑19. Throughout the day, we’re conducting enhanced deep cleanings that place special emphasis on all surfaces, display products, and highly trafficked areas.

We’ve also taken this time to consider how we can serve our customers’ needs even more effectively, whether online or in our stores. For many stores, that will mean curb‑side pick‑up and drop off. If you choose to buy online, we can ship to your home or make your new items available for convenient pick‑up at our stores. And you can continue to find the same excellent standard of customer service and support online and over the phone to help you with any questions you might have.

This all seems reasonable to me, but I don’t think I’ll be rushing into my local store any time soon. To see if one in your area has re-opened, check out Apple’s “Find a Store” page.

Mac Power Users #536: Our Bags »

This week on MPU:

A nerd’s bag can say a lot about them. This week, David and Stephen empty theirs to talk through their choices and how they’ve changed over the years.

My thanks to our sponsors this week:

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Magic Lasso Adblock »

My thanks to Magic Lasso Adblock for sponsoring the site this week.

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Sometimes, They Find You »

Charlie Harrington, writing about looking for an Apple IIe:

I set a few auctions to my watch-list, and then laced on my sneakers for our morning run. Not one block away from our house did I spot something: a yellowed plastic box amid a pile of trash. No. It couldn’t be. I stopped, and went back to the trash.

It was an Apple IIe. With its CRT monitor. And a dual floppy drive.

Just. SITTING. THERE.