The Tale of Two iPads

Reviews of the M2 iPad Pro and the 10th-generation iPad are out.

Here’s Federico Viticci:

These are relatively easy iPads to review with a fairly straightforward narrative around them. The new iPad Pro is an iterative update that shows us Apple has seemingly hit a plateau in terms of innovation with this particular design – save for one feature that truly surprised me. The new base model iPad is a massive update compared to its predecessor, adding an all-new, iPad Pro-inspired design and a brand new accessory – the Magic Keyboard Folio – that has turned out to be one of my favorite accessories Apple has launched in recent years. I’ve had a ton of fun playing around and working with the new iPad over the weekend; if you’re in the market for an 11" tablet, you shouldn’t sleep on this one.

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Sponsor: MarsEdit⇢

MarsEdit 4 is a native Mac interface to WordPress and other blogging systems that focuses on one thing: blogging! As WordPress gets increasingly complicated with an emphasis on BLOCKS and whole-site design, MarsEdit sticks to the classic idea that:

  1. There would be an editor.
  2. You could write in it.
  3. You could publish it to your blog.

If you’re annoyed by the increasing complexity of WordPress’s browser-based editor, download MarsEdit and give it a try. It’s the “Cadillac” of classic editors. You’ll see why many of the best bloggers in the Apple ecosystem rely on MarsEdit’s native, reliable, intuitive Mac interface.

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Bono, on ‘Songs of Innocence’ Being Given to All iTunes Customers⇢

The Guardian has an excerpt from Bono’s memoir, and the excerpt includes a bit on the time Apple and U2 added the band’s newest album to everyone’s iTunes music libraries:

If just getting our music to people who like our music was the idea, that was a good idea. But if the idea was getting our music to people who might not have had a remote interest in our music, maybe there might be some pushback. But what was the worst that could happen? It would be like junk mail. Wouldn’t it? Like taking our bottle of milk and leaving it on the doorstep of every house in the neighbourhood.

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Evans Hankey Leaving Apple⇢

Evans Hankey has been in charge of Apple’s hardware design for three years, but she is now leaving the company according to a new report from Mark Gurman:

The departure was announced inside the Cupertino, California-based technology giant this week, with Hankey telling colleagues that she will remain at Apple for the next six months. The company hasn’t named a replacement. Hankey oversees dozens of industrial designers.

Her pending exit marks the first time that Apple will be without a de facto design chief since Apple co-founder Steve Jobs retook control of the company in the late 1990s and appointed Ive to the job. Richard Howarth, a key designer on both Ive and Hankey’s teams, briefly held the role of head of industrial design, reporting to Ive, between 2015 and 2017.

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Musk Reportedly Wants to Layoff 75% of Twitter Staff⇢

Taylor Hatmaker at TechCrunch, writing about a pretty tough story:

Musk has previously gestured at plans for layoffs if he were to buy Twitter, but those cuts could go even deeper than previously imagined.

According to a new report from the Washington Post, Musk plans to purge 75% of Twitter’s workforce, or around 5,600 employees. If Musk’s vision for a much leaner platform comes to fruition, Twitter would be forced to operate with a sliver of its current staff.

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