Federico Viticci:
In many cultures, the number “10” evokes a sense of growth and accomplishment, a complete circle that starts anew, both similar and different from what came before. In Apple’s case, the company has a sweet spot for the 10 numerology: Mac OS was reborn under the X banner, and it gained a second life once another 10 was in sight.
What happens before a dramatic change is particularly interesting to observe. With the major milestone of iOS 10 on track for next year, what does iOS 9 say about Apple’s relationship with its mobile OS today?