Apple: Record Fourth Quarter Revenue and Profit⇢

The Apple PR Machine:

The Company sold 26.9 million iPhones in the quarter, representing 58 percent unit growth over the year-ago quarter. Apple sold 14.0 million iPads during the quarter, a 26 percent unit increase over the year-ago quarter. The Company sold 4.9 million Macs during the quarter, a 1 percent unit increase over the year-ago quarter. Apple sold 5.3 million iPods, a 19 percent unit decline from the year-ago quarter.

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Why Apple Brought Up the Nexus 7 During the iPad mini Keynote

During yesterday’s keynote, Apple’s Phil Schiller burned the Nexus 7 several times. Here is a bit of copy from Apple’s site:

iPad mini is small enough to hold in one hand, yet it has a 35 percent larger screen area than a 7-inch tablet.

Apple also continues to make a big point out of the fact that there are 275,000 iPad apps out there, and that they are far more than blown-up phone apps. This of course is also a jab at the Nexus 7, which runs phone apps in the absence of a tablet interface.

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‘The Clock is Ticking’⇢

Joshua Topolsky:

The promise of the Surface was that it could deliver a best-in-class tablet experience, but then transform into the PC you needed when heavier lifting was required. Instead of putting down my tablet and picking up my laptop, I would just snap on my keyboard and get my work done. But that’s not what the Surface offers, at least not in my experience. It does the job of a tablet and the job of a laptop half as well as other devices on the market, and it often makes that job harder, not easier. Instead of being a no-compromise device, it often feels like a more-compromise one.

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Concentration, Not Reduction

Apple had an event today. With lots of new products, consumers have lots of options for the holidays, but as with most of the company’s events, it was about far more than just the new devices.

iPad mini

In the new iPad mini video, Jony Ive says:

There is inherent loss in just reducing a product in size. We took the time to go back to the beginning and design a product that was a concentration of, not a reduction of, the original.

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System Extension: October 2012

The October 2012 edition of System Extension is here.

This month, I walk though how I capture things throughout my workday. My methods might be a little more old-fashioned than you would guess.

We also take a look at one of the most rare (and weirdest) Macs ever built — the 20th Anniversary Macintosh. The all-in-one machine is strangely beautiful, but super bonkers at the same time. I think you’ll enjoy learning some more about it.

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RSS Sponsor: Mutual Mobile⇢

Why work for Mutual Mobile? We’ve grown from a core 5 people in 2009 to just over 200 at the turn of 2012, and we’re poised to double that figure over the next year. Our client list includes companies like Google, Cisco, and Audi, and your skills help build what we offer. It’s an exciting time to be in Austin’s tech scene, and we work to keep things interesting.

Check out our open positions and apply today.

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