‘The Clock is Ticking’ →

Joshua Topolsky:

The promise of the Surface was that it could deliver a best-in-class tablet experience, but then transform into the PC you needed when heavier lifting was required. Instead of putting down my tablet and picking up my laptop, I would just snap on my keyboard and get my work done. But that’s not what the Surface offers, at least not in my experience. It does the job of a tablet and the job of a laptop half as well as other devices on the market, and it often makes that job harder, not easier. Instead of being a no-compromise device, it often feels like a more-compromise one.

There may be a time in the future when all the bugs have been fixed, the third-party app support has arrived, and some very smart engineers in Redmond have ironed out the physical kinks in this type of product which prevent it from being all that it can be. But that time isn’t right now — and unfortunately for Microsoft, the clock is ticking.

Microsoft needs Surface to a be a win, and this doesn’t sound like a win to me.