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Despite the profound impact Apple Vision Pro will have on the Apple Retail experience, I’ve scarce mentioned it here on Tabletops, and that’s no accident. A major new platform deserves careful study and an awful lot of context — the kind that’s only possible to grasp when the product is available in stores.
The future makes more sense when you understand the past, which is why I’m sharing this slice of history with you today.
On this feedback episode of MPU, more about AppleCare and the Vision Pro, then some listener feedback and more proof David and I spend too much time together.
As part of the sweeping changes coming to the iOS ecosystem in the wake of the Digital Markets Act, iOS will be opened up to run third-party browser engines, and regardless of their underpinnings, third-party browsers will be presented as options to users. John Voorhees has the details:
One element of the changes coming to iOS in the European Union is that beginning with iOS 17.4, EU users will see a choice of browsers when they first launch Safari that can be set as the systemwide default browser. For each country, that list will contain the 12 most popular browsers from its App Store storefront displayed to the user in a random order.
Today, Apple announced its plans for changes to the App Store and iOS itself to comply with the Digital Markets Act (DMA). On MacStories, John Voorhees has a breakdown of these changes. There is a lot to process here.
Last night, the Computer History Museum put on a two-hour event honoring the Macintosh. I know how I’m spending my evening:
The guys celebrate the Mac’s 40th birthday, talk about the Vision Pro pre-order process and go over what’s new in Sonoma 14.3 and iOS 17.3.
Harry McCracken has written an interesting column about the ways the original Mac was and wasn’t influential in its day:
Compared to other PCs of the time, the Mac’s small size and unified design offered several benefits. First, it took up little desk space and made the computer easy to tote around: It even sported a handle for that purpose. Second, ensuring that every Mac user had the same crisp 9-inch monochrome display gave the experience a consistency that was lacking in most other computers, which users plugged into whatever monitor (or TV set) they chose.
Before I started writing my piece on the Mac’s 40th anniversary for The Verge, I was thinking of different ways to plot out the arc of the Mac’s history. I ended up going with the fact that the Mac has been the underdog for most of its existence, but I also considered plotting the Mac’s history as defined by the Mac’s four distinct processor eras.
I’m sure everyone reading this has seen this ad before, but damn, it’s still so cool:
In contrast, the company’s 1985 Super Bowl ad was a real fall from grace:
Macintosh Office is a story for a different time, but that ad wasn’t a great start to things.
The Steve Jobs Archive has a new email out today:1
When photographer Norman Seeff arrived at Apple’s offices in January 1984, he didn’t know what to expect. An editor at Rolling Stone had told him only that this was a “weird company” full of hippies making computers. Now Seeff, along with reporter Steven Levy, was covering these “whiz kids” as they prepared to launch their latest product—a new machine called Macintosh.
Dan Moren, writing over at Macworld:
Forty years. In the world of technology, where many devices seem to evaporate after only a matter of months, lasting for a decade is an accomplishment—but four of them? It’s nearly unheard of.
And yet today marks the 40th anniversary of the Macintosh. While it has certainly seen its ups and downs over the intervening years, it’s a device that has nevertheless been in constant production since the day Apple co-founder Steve Jobs first took the wraps off it back in 1984.