No matter how many times I read this:
The slipping economy will force Apple to address a glaring omission in its lineup: the lack of a lower-priced laptop, said Ezra Gottheil, an analyst at Technology Business Research Inc.
“Apple is facing the possibility that as the economic news gets worse, that they’re increasingly pricing themselves out of an important market,” said Gottheil. “Economic conditions are accelerating this.”
Mac sales have yet to slip due to the economic meltdown, but we’ll see how the company does with holiday sales. But even if the company has a rough quarter, Apple doesn’t get “forced” into much.
As a reminder, here’s what Jobs said\* on the topic of an Apple netbook:
“We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that.”
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Note what Gottheil said in that article:
“I don’t think they would go below $500.”
I agree.