New York Times:
The program began in November 2006 as a test, and Google later expanded it to some 800 newspapers, including major dailies like The New York Times and The Chicago Tribune.
But the amount of newspaper ad space sold via Google was small, newspapers and industry analysts said.
“Financially, it was negligible for both Google and publishers,” said Jeffrey Lindsay, an analyst with Sanford C. Bernstein & Company. “None of these deals amounted to much.”