According to plans still being rolled out, hardware will become a secondary focus of the stores’ marketing efforts, making way for a spotlight on applications and the digital features of Apple products. The front section of the store will promote, “Why You’ll Love a Mac,” catching visitors when they first enter the store. The section will have signage and brochures pointing out the advantages of a Mac over a Windows PC. The next section of the store will focus on the iLife suite of software applications, and will provide information how they can contribute to a Mac user’s digital lifestyle. And in the third section of the reorganized interior, Apple will highlight the iWork software applications.
This kinda makes sense. What sets the Mac apart is the software - yes, the hardware is pretty and shiny - but OS X and the built-in apps that come on new Macs are what draw people to the platform.