Zlok has a brief piece up about Rob Janoff, who invented the Apple logo. Here’s some direct quotes:
For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up. I just stared at the wedges for hours.
At first the Apple logo was black to save on printing costs - remember, this was 1977 - but Jobs wasn’t happy about that:
So I just put colors where I thought they should be, not even thinking about a prism.
Another fascinating look not only at Apple history, but at the design process that goes into timeless pieces.
[ via TUAW]