It seems Apple has grown tired of the “You Find It, You Keep It” ads from Microsoft. Macworld:
“Millions of people have switched to Mac because they love the security, stability and power that comes with world-class hardware and amazing software that just works, right out of the box,” Apple spokesman Bill Evans, told Macworld. “A PC is no bargain when it doesn’t do what you want. The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool; with its great designs and advanced software, nothing matches it at any price.”
Feisty, but true.