Urban Dictionary:

  1. A joke used to refer to persons claiming to be experts in the field of social media. The punch-line being that those with enough expertise in the field know it’s an impossible field to be an expert of.

  2. A self proclaimed title by carpetbaggers and snakeoil salesman to mesmerize unsuspecting people with their recipes of easy “1,2,3” success in Social Media.

And some examples:

  1. That guy with hardly any social media experience will call himself an expert.

  2. “Follow my EASY stepwise formula to Social Media dominance and SUCCESS!” shouts the Social Media Expert.

I couldn’t have said it better myself.

[via Dave Barger, a social media guy here in Memphis]