The man’s “blogging” is just an extension of his work for the big companies that have hired him as a consultant.
So I was shocked when I actually agreed with him about something:
The company has Al Gore on its board and could lead in efforts to prevent global warming, but there is no effort to take Apple to solar power on record – or any other global warming program that I can find – and when it comes to green products, Apple had to be dragged kicking and screaming to make changes. Granted, that was mostly Greenpeace using Apple as a lightning rod, but Apple should have been leading there.
Steve killed all of Apple’s philanthropic efforts shortly after he rejoined the company. Even though he promised to reverse that decision once Apple became profitable, it has been in the black for some time, and apparently he hasn’t reinstated the programs. How do any of these actions change the world? It actually seems as though Steve went out of his way not to do that.